The Use of SEO in Efforts to Increase Instagram Visitors at UD Bima Baru
DOI:
https://doi.org/10.32815/jpm.v4i2.1901Keywords:
Online Sales, Search Engine Optimization (SEO), InstagramAbstract
Purpose: This research addresses increasing online sales competition and the use of SEO techniques, focusing on UD Bima Baru's Instagram.
Method: This study employs a mixed-method research approach. The research design involves a combination of qualitative and quantitative elements to comprehensively investigate the impact of SEO techniques on online sales via Instagram. Data collection encompasses surveys, website traffic analytics, and content analysis of the Instagram account. Statistical analysis and content coding are utilized to derive meaningful insights from the collected data.
Practical Applications: Our findings offer practical advantages, enhancing online visibility, engagement, and sales benefiting businesses across industries.
Conclusion: This research highlights SEO's effectiveness in boosting visitor traffic and sales, offering actionable insights for thriving in the digital marketplace.
References
Azraputra, R. S., Maryani, M., & Halim, E. (2021). Use of Social Media for Strategies to Improve the Indonesian Economy for the Sustainability of MSMEs. Social Economics and Ecology International Journal (SEEIJ), 4(2), 81–96. https://doi.org/10.21512/seeij.v4i2.7362
Franko, I., Hnylyakevych-Prots, I., Zinkova, S., & Ivan Franko National University of Lviv. (2022). Features of promotion and optimization of one-page websites. Marketing and Digital Technologies, 6(4), 17–27. https://doi.org/10.15276/mdt.6.4.2022.2
Hidayati Sinaga, T., Hadinata, E., & Universitas Harapan Medan. (2019). Implementation of Search Engine Optimization Techniques In Increasing Traffic of the Bima Utomo Waterpark Website. Jurnal Komputer Terapan. https://doi.org/10.35143/jkt.v5i1.2514
Hidayati, W., & Sitompul, M. G. (2022). Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region. South Asian Journal of Social Studies and Economics, 10–19. https://doi.org/10.9734/sajsse/2022/v16i3612
Ipnuwati, S., & Rinawati, R. (2021). Pembinaan Masyarakat Peran Teknologi Informasi Dalam Meningkatkan Pendapatan Umkm Di Kabupaten Pringsewu. Jurnal PkM Pemberdayaan Masyarakat, 2(1), 29–32. https://doi.org/10.56327/jurnalpkm.v2i1.69
Kuleva, P., & Mel’nik, N. (2023). Genre Parameters of Online Marketing Fraud Text. Virtual Communication and Social Networks, 2023(2), 66–70. https://doi.org/10.21603/2782-4799-2023-2-2-66-70
Kurdi, Moh., Kurniawati, D., Andrianingsih, V., Furqani, A., Alfiyah, N., & Arifin, M. (2021). The Government’s Role in MSMEs Development Through E-Commerce in Sumenep Regency. Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia. Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia, Salatiga, Indonesia. https://doi.org/10.4108/eai.6-3-2021.2306388
Liyew, C. M., Ayalew, S. A., & Bayih, Y. T. (2019). The Impact of Technology Platform Change on the Information Seeking Behavior of Academicians in Amhara: International Journal of Library and Information Services, 8(2), 1–10. https://doi.org/10.4018/IJLIS.2019070105
Lucky, A., & Achebe, N. (2018). Information Communication Technology and Agricultural Information Dissemination: A Case Study of Institute of Agricultural Research ( IAR ). https://www.semanticscholar.org/paper/Information-Communication-Technology-and-%3A-A-Case-(-Lucky-Achebe/b4f80d6a5e10da98c6a1a23c7f74806408325726
Ponomarenko, I., & Sapian, A. (2021). Internet marketing tool – SEO-optimization of the enterprise site. Problems of Innovation and Investment Development, 25, 84–89. https://doi.org/10.33813/2224-1213.25.2021.9
Roumeliotis, K. I., & Tselikas, N. D. (2022). An Effective SEO Techniques and Technologies Guide-map. Journal of Web Engineering. https://doi.org/10.13052/jwe1540-9589.21510
Seo, J., & Huh, J. S. (2021). On the Power of Deep but Naive Partial Label Learning (arXiv:2010.11600). arXiv. https://doi.org/10.48550/arXiv.2010.11600
Sharma, S., Panda, S. P., & Verma, S. (2022). Role and Analysis of Various SEO Strategies to Improve Website Ranking. 2022 International Conference on Machine Learning, Big Data, Cloud and Parallel Computing (COM-IT-CON), pp. 639–648. https://doi.org/10.1109/COM-IT-CON54601.2022.9850597
Shpylyk, S. (2021). Internet marketing and social media in the publishing business. Socio-Economic Problems and the State, 25(2), 362–373. https://doi.org/10.33108/sepd2022.02.362
Suleiman, M. I. Y., Muhammad, D. N. B., Yahaya, I., Dr, Adamu, M. A., & Sabo, A. U. (2020). Benefits And Challenges: For Marketing Strategies Online. https://www.semanticscholar.org/paper/Benefits-And-Challenges%3A-For-Marketing-Strategies-Suleiman-Muhammad/f063d1f82381eb619413917cc1f6ece2e3d5bad0
Tambunan, T. T. H. (2020). Evidence on the use of the Internet for businesses by MSEs in a Developing Country. The Indonesian case. Anais Da Academia Brasileira De Ciencias, 92(1), e20180555. https://doi.org/10.1590/0001-3765202020180555
Veleva, S. S., & Tsvetanova, A. I. (2020). Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering, 940(1), 012065. https://doi.org/10.1088/1757-899X/940/1/012065