Empowering Digital Business Bagi Pegiat Usaha Online Kota Malang

Authors

  • Rifki Hanif Institut Teknologi dan Bisnis Asia Malang
  • Agus Purnomo Sidi Institut Teknologi dan Bisnis Asia Malang
  • Ahmad Nizar Yogatama Institut Teknologi dan Bisnis Asia Malang
  • Muhammad Bukhori Institut Teknologi dan Bisnis Asia Malang
  • Widiya Dewi Anjaningrum Institut Teknologi dan Bisnis Asia Malang

DOI:

https://doi.org/10.32815/jpm.v1i1.210

Keywords:

Management, Online Training, Empowering Online Business Activist

Abstract

To start a business in the digital age, every business person must be able to understand how to market in the digital era as it is today. An effective way that can be done is through inbound marketing. This community service activity is intended to train online businesses activists in Malang, especially entrepreneurs who have a business start-up in order to manage online marketing effectively and consistently. Digital Business Empowering Training Activities for Online Business Activists in Malang is done in the form of a tutorial delivered directly by the speaker. where based on the results of this dedication, online business activists in Malang are very interested and eager to participate in similar activities for the development of business knowledge.

References

Gouveia, R., Dinis, A., do, A., Ferreira, J., & Raposo, M. (2012). The Effect of an Entrepreneurial Training Programme on Entrepreneurial Traits and Intention of Secondary Students. Entrepreneurship - Born, Made and Educated, (March). https://doi.org/10.5772/35302
Morrish, S. C. (2011). Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship, 13(2), 110–119. https://doi.org/10.1108/14715201111176390
Viviers, S., Solomon, G., & Venter, C. (2013). Entrepreneurial intentions and behaviours of South African University Students. The Southern African Journal of Entrepreneurship and Small Business Management, 6(1), 1. https://doi.org/10.4102/sajesbm.v6i1.30
Zhao, Fang; Collier, A. (2017). Digital Entrepreneurship: Research and Practice (PDF Download Available). 9th Annual Conference of the EuroMed Academy of Business, (September), 2173–2182. Retrieved from https://www.researchgate.net/publication/309242001_Digital_Entrepreneurship_Research_and_Practice

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Published

2020-08-07

How to Cite

Hanif, R., Purnomo Sidi, A., Nizar Yogatama, A., Bukhori, M., & Dewi Anjaningrum, W. (2020). Empowering Digital Business Bagi Pegiat Usaha Online Kota Malang. Jurnal Pengabdian Masyarakat, 1(1), 9–13. https://doi.org/10.32815/jpm.v1i1.210

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