Enhancing School Promotion Effectiveness through 2D Animation Training: A Community Service Project at SMK-NU Donomulyo
DOI:
https://doi.org/10.32815/jpm.v7i1.2858Keywords:
2D Animation;, Figma;, School Promotion;, Graphic Design;, Digital TrainingAbstract
Purpose: This study aims to enhance SMK-NU Donomulyo's digital promotion capacity through 2D animation training, addressing the school's limited resources for producing effective promotional content in the competitive educational landscape.
Method: A participatory action research design was employed, engaging teachers and Visual Communication Design students in hands-on training using Figma for graphic design, complemented by Canva and Animaker for animation development.
Practical Applications: The findings enable sustainable, independent creation of promotional content, strengthening the school's digital marketing capabilities and enhancing visibility across social media platforms such as Instagram, TikTok, and YouTube.
Conclusion: With 96% of participants mastering animation fundamentals and 100% successfully producing promotional animations, this training demonstrates that accessible, cost-effective tools can effectively build institutional digital capacity for educational promotion in the digital era.
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Copyright (c) 2026 Vivi Aida Fitria, Nicholaus Wayong Kabelen, Lilis Widayanti , Lukman Hakim
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