Sosialisasi dan Pendampingan Pemasaran Digital Bagi UMKM Terdampak Covid-19 Dusun Segunung, Jombang

Feliks Anggia Binsar Kristian Panjaitan; Sumiati Sumiati

doi:10.32815/jpm.v3i2.789

Authors

Feliks Anggia Binsar Kristian Panjaitan Universitas 17 Agustus 1945 Surabaya
Sumiati Sumiati Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.32815/jpm.v3i2.789

Keywords:

Pemasaran Digital, UMKM, Promosi, Covid-19

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan sosialisasi dan pendampingan dalam membantu UMKM di masa pandemi Covid-19, dimana penjualan dan pendapatan mengalami penurunan. Kemudian diadakan pendampingan pelatihan digital marketing bagi UMKM di Dusun Segunung Desa Wonosalam Kabupaten Jombang. Masyarakat sangat antusias saat mengikuti kegiatan tim pelaksana pelayanan, dan saat dimintai masukan tentang pelatihan pendampingan, ada 30 peserta yang sudah memahami Digital Marketing; 35 peserta memahami penggunaan Digital Marketing; 34 peserta tertarik dengan pembuatan Konten Materi; 35 peserta memahami Materi Presentasi; sebanyak 35 peserta mendapat tambahan pengetahuan selama diskusi; 35 peserta ingin mengikuti Pelatihan Perorangan; dan terakhir, 35 peserta merasakan manfaat dari program sosialisasi dan pendampingan tersebut.

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