Enhancing MSME Capacity Through Product Innovation for Sustainable Community Empowerment

Raisa Fitri; Elfia Nora; Ruly Wiliandri; Della Ayu Zonna Lia; Sopiah; Anastasia Ayu; Donna Alexandra Priandini

doi:10.32815/jpm.v6i2.2731

Authors

Raisa Fitri Universitas Negeri Malang
Elfia Nora Universitas Negeri Malang
Ruly Wiliandri Universitas Negeri Malang
Della Ayu Zonna Lia Universitas Negeri Malang
Sopiah Universitas Negeri Malang
Anastasia Ayu Universitas Negeri Malang
Donna Alexandra Priandini Universitas Negeri Malang

DOI:

https://doi.org/10.32815/jpm.v6i2.2731

Keywords:

MSMEs, Product Innovation, Continuous Sealer

Abstract

Purpose: This study addresses challenges faced by Bianana MSME in Malang, Indonesia, including stagnant product innovation and inefficient manual packaging, which hinder competitiveness. It aims to enhance MSME capacity through technological adoption and flavor innovation to support sustainable local economic development.

Method: A community service approach was employed, involving problem identification, training, and evaluation. Data were collected via observation, interviews, and direct assessment, focusing on implementing continuous sealer technology and developing new flavor variants.

Practical Applications: The use of continuous sealer machines improved packaging efficiency, extended shelf life from 2 to 4–5 weeks, reduced product damage to below 3%, and increased daily production by 35%. Product innovation training enabled the creation of market-responsive flavors, enhancing competitiveness and market reach.

Conclusion: The integration of technology and innovation significantly improved product quality and business performance, demonstrating an effective model for sustainable MSME development and community empowerment.

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