Hilirization of Nori Sawi, Hydroponic Management Training, and Digitalization at Larangan Mega Asri Sidoarjo

Hadi Kusnanto; Meirna Dewita Sari; Nurul Fitria Marina; Andre Ridho Saputro; Andhika Cahyono Putra; Isa Ma'ruf Syammakh

doi:10.32815/jpm.v6i2.2795

Authors

Hadi Kusnanto Universitas Muhammadiyah Surabaya
Meirna Dewita Sari Universitas Muhammadiyah Surabaya
Nurul Fitria Marina Universitas Muhammadiyah Surabaya
Andre Ridho Saputro Universitas Muhammadiyah Surabaya
Andhika Cahyono Putra Universitas Muhammadiyah Surabaya
Isa Ma'ruf Syammakh Universitas Muhammadiyah Surabaya

DOI:

https://doi.org/10.32815/jpm.v6i2.2795

Keywords:

Hilirization, Hydroponics, Digitalization

Abstract

Purpose: This community service program was implemented at the Larangan Mega Asri, Sidoarjo with the aim of increasing the economic independence of residents through three main approaches, hilirization of dried nori mustard greens products, hydroponic management training, and social media digitalization training.

Method: Method is designed with a participatory approach that actively involves partners from the planning, implementation, to evaluation stages.

Practical Applications: The results of the activity show that the community has acquired new skills in processing mustard derivative products, is able to manage the hydroponic system independently, and is more adaptive to the use of social media as a marketing tool. This program is a positive first step in terms of increasing productivity, business diversification, and strengthening the digital marketing network of Larangan Mega Asri.

Conclusion: The combination of product hilirization, strengthening hydroponic cultivation, and marketing digitalization has created a synergy that encourages the community-based creative economic ecosystem.

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