Increase The Community By Cultivating An Entrepreneurial Spirit Through Nusantara Culinary "Ayam Geprek" in Rainbow Village Perlis, Malaysia

  • Justita Dura SEKOLAH TINGGI ILMU EKONOMI ASIA MALANG
  • Nur Lailatul Aqromi Institut Teknologi dan Bisnis Asia Malang
  • Siti Nurul Afiyah Institut Teknologi dan Bisnis Asia Malang
  • Wa Ode Irma Sari Institut Teknologi dan Bisnis Asia Malang
  • Mulyaningtyas Mulyaningtyas Institut Teknologi dan Bisnis Asia Malang
  • Mariana Puspa Dewi Institut Teknologi dan Bisnis Asia Malang
  • Rifki Hanif Institut Teknologi dan Bisnis Asia Malang
  • Hironimus Hari Kurniawan Institut Teknologi dan Bisnis Asia Malang
  • Setyorini Setyorini Institut Teknologi dan Bisnis Asia Malang
  • Adriani Kalalembang Institut Teknologi dan Bisnis Asia Malang
  • Layli Dwi Rohmatunnisa Institut Teknologi dan Bisnis Asia Malang
  • Puji Subekti Institut Teknologi dan Bisnis Asia Malang
Keywords: Culinary, Local Culture, Cultural Exchange

Abstract

Purpose: The purpose of this community service activity is to connect Indonesian local culture, especially through Ayam Geprek dishes, with international tourists visiting Rainbow Village Perlis, Malaysia.

 

Method: This community service was carried out in Rainbow Village, Perlis, Malaysia. Its activities include a series of carefully planned stages. Preparation begins with an internal coordination meeting to draw up a detailed plan and divide tasks. Next, the team had a meeting with the local community and presented the concept of the project. Ayam Geprek cooking demonstration was conducted on the hall premises.

 

Practical Applications: The results of the Ayam Geprek cooking demonstration activity showed a very positive response from international tourists in Malaysia. They rated this dish spicy but very tasty and impressive. This indicates the great potential of Ayam Geprek as a culinary attraction for tourists. The active involvement of the community in this activity also plays an important role in facilitating the introduction of Javanese cultural elements through Ayam Geprek dishes.

 

Conclusion: Ayam Geprek cooking demonstration activities have been successful in achieving its goals. The positive response from international tourists shows the great potential of Ayam Geprek as a culinary attraction. It is hoped that this project will strengthen the relationship between Indonesia and Malaysia, particularly in the cultural and culinary context, as well as enrich the experience of international tourists in Malaysia.

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Published
2023-11-02
How to Cite
Dura, J., Aqromi, N., Afiyah, S., Sari, W., Mulyaningtyas, M., Dewi, M., Hanif, R., Kurniawan, H., Setyorini, S., Kalalembang, A., Rohmatunnisa, L., & Subekti, P. (2023). Increase The Community By Cultivating An Entrepreneurial Spirit Through Nusantara Culinary "Ayam Geprek" in Rainbow Village Perlis, Malaysia. Jurnal Pengabdian Masyarakat, 4(2), 538-545. https://doi.org/10.32815/jpm.v4i2.2027

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