Increasing Sales of Pandan Mat Artisans in Kadumaneuh Village Through Business Assistance Based on Internship Activities

Nurul Huda; Ariel Nian Gani; Muhammad Rofi'i; Sri Chusri Haryanti; Novia Tulusmiyanti; Dwina Reflie Dimitra

doi:10.32815/jpm.v5i2.1566

Authors

Nurul Huda Universitas YARSI
Ariel Nian Gani Universitas YARSI
Muhammad Rofi'i Universitas YARSI
Sri Chusri Haryanti Universitas YARSI
Novia Tulusmiyanti Universitas YARSI
Dwina Reflie Dimitra Universitas YARSI

DOI:

https://doi.org/10.32815/jpm.v5i2.1566

Keywords:

SMEs, Mentoring, Pandan Mat Artisans, Internship

Abstract

Purpose: This project aims to increase the sales of pandan mat artisans in Kadumaneuh Village by addressing marketing challenges and introducing innovative business concepts.
Method: The approach included outreach, mentoring, and creating a promotional website. Artisans were trained in business concepts and product innovation, followed by mentoring to apply these ideas, and a website was developed for broader market reach.
Practical Applications: The website serves as a promotional tool to expand sales, while the training equips artisans with better business knowledge, helping them adapt and compete more effectively.
Conclusion: The project improved artisans' understanding of business concepts, though no significant change was noted in comparative analysis. The mentoring and website development are expected to bring long-term benefits to the artisans' businesses.

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