Digital Transformation in Business Marketing of SMEs in Celuk Village, Gianyar, Bali

Ni Putu Ari Krismajayanti; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ida Ayu Putu Megawati

doi:10.32815/jpm.v6i1.2301

Authors

Ni Putu Ari Krismajayanti Universitas Pendidikan Nasional
Made Ratih Nurmalasari Universitas Pendidikan Nasional
Putu Putri Prawitasari Universitas Pendidikan Nasional
Ida Ayu Putu Megawati Universitas Pendidikan Nasional

DOI:

https://doi.org/10.32815/jpm.v6i1.2301

Keywords:

Digital Marketing, SMEs Empowerment, Training and Mentoring

Abstract

Purpose: The aim of the research paper is to provide education and direct practice with SMEs in Celuk Village, Sukawati. Simple digital marketing by using Linktree. An application that integrates all platforms owned by business actors.

Method: The study aims to enhance SMEs knowledge and abilities in product marketing by employing socialization, training, and mentoring.

Practical Application: The research provides important insights into SMEs in Celuk Village, Gianyar, Bali to boost their marketing. By investing in training and mentoring digital marketing, that can enhance their marketing effectiveness and overall business performance.

Conclusion: This study highlights the importance of improving the use of digital marketing. It offers practical steps for SMEs to enhance their marketing strategies and stresses the need to adapt to digital trends to maintain long-term competitiveness.

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