Strengthening Digital Entrepreneurial Mindsets And Affiliate Marketing Practices Toward Women Economic Independence In Kebumen

Siti Barokah

doi:10.32815/jpm.v7i1.3005

Authors

Siti Barokah Universitas Muhammadiyah Gombong

DOI:

https://doi.org/10.32815/jpm.v7i1.3005

Keywords:

Digital Entrepreneurship, Affiliate Marketing, Women Empowerment

Abstract

Purpose: This community service aims to enhance women's digital literacy and entrepreneurial mindset through affiliate marketing training to foster economic independence.

Method: A participatory approach was employed at the PKK Building, Kebumen, involving counseling, interactive discussions, and hands-on practice with affiliate platforms and social media promotion.

Practical Applications: Findings demonstrate that affiliate marketing offers accessible income opportunities for women and MSMEs with minimal capital, enabling flexible home-based enterprises through digital platforms.

Conclusion: Participants exhibited improved understanding of digital entrepreneurship, increased self-confidence, and practical skills in affiliate marketing, indicating that targeted digital literacy interventions can effectively empower women economically in the digital transformation era.

References

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