Implementation of Digital Marketing for MSMEs in Salatiga City Through Content Marketing Utilizing Artificial Intelligence

Amara Jisella Hendraminetta; Imanuel Rizky Ageng; Ray Isa Cipta Handal; Rafael Oka Putra Pratama; Christina Ari Pramono Putri

doi:10.32815/jpm.v6i2.2741

Authors

Amara Jisella Hendraminetta Universitas Kristen Satya Wacana
Imanuel Rizky Ageng Universitas Kristen Satya Wacana
Ray Isa Cipta Handal Universitas Kristen Satya Wacana
Rafael Oka Putra Pratama Universitas Kristen Satya Wacana
Christina Ari Pramono Putri Universitas Kristen Satya Wacana

DOI:

https://doi.org/10.32815/jpm.v6i2.2741

Keywords:

MSMEs, Digital Marketing, Artificial Intelligence

Abstract

Purpose: This study aims to assist MSME Yasuka Grill & Shabu-Shabu in Salatiga in implementing digital marketing using content creation and Artificial Intelligence (AI) for product visuals, captions, and website development, addressing challenges in digital adaptation and market reach.

Method: A one-month community service was conducted through interviews, observation, hands-on training, and mentoring. Activities included social media optimization (Instagram/TikTok), website creation via Google Sites, and AI tool utilization (ChatGPT, Canva, CapCut).

Practical Applications: The program equipped MSMEs with practical digital marketing skills, enabling independent content creation and platform management, enhancing brand visibility and customer engagement.

Conclusion: The intervention yielded structured content, an active website, and improved social media performance, increasing competitiveness. It demonstrates the effectiveness of AI-integrated digital marketing in empowering MSMEs, offering a replicable model for similar businesses.

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