Canva-Based Logo and Packaging Design Training for the "Tani Maju" Farmer Group of Bantarkulon

Alfa Yuliana Dewi; R. Kurniawan Dwi Septiady; Firman Faradisi; Achmad Vandian Nur; Urmatul Waznah; Nuniek Nizmah Fajriyah; Kun Harismah; Aflit Nuryulia; Aan Sofyan

doi:10.32815/jpm.v6i2.2669

Authors

Alfa Yuliana Dewi Universitas Muhammadiyah Pekajangan Pekalongan
R. Kurniawan Dwi Septiady 1Universitas Muhammadiyah Pekajangan Pekalongan
Firman Faradisi Universitas Muhammadiyah Pekajangan Pekalongan
Achmad Vandian Nur Universitas Muhammadiyah Pekajangan Pekalongan
Urmatul Waznah Universitas Muhammadiyah Pekajangan Pekalongan
Nuniek Nizmah Fajriyah Universitas Muhammadiyah Pekajangan Pekalongan
Kun Harismah Universitas Muhammadiyah Surakarta
Aflit Nuryulia Universitas Muhammadiyah Surakarta
Aan Sofyan Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.32815/jpm.v6i2.2669

Keywords:

Canva, Logo Design, Farmer Group

Abstract

Purpose: This study aimed to empower the "Tani Maju" Farmer Group by improving their product visualization through Canva-based logo and packaging design training, addressing their limited design skills that hinder market competitiveness.

Method: A participatory action research (PAR) approach guided four interactive sessions. Data were collected via pre- and post-training questionnaires (5-point Likert scale) and analysis of design outputs, with paired t-tests and thematic analysis applied.

Practical Applications: Findings show that accessible digital tools like Canva enhance branding for agricultural MSMEs, enabling cost-effective, professional packaging design, improving marketability and sales potential.

Conclusion: Training significantly boosted participants’ design knowledge, skills (up to 122.22%), and confidence (up to 153.33%). The study demonstrates how digital literacy empowers rural communities, strengthens local economies, and bridges the gap between traditional farming and modern marketing.

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