Partnership Synergy for Improving Farmers' Economy in Sepakung Village, Semarang Regency

Syam Widia; Rini Setyo Witiastuti; Kris Brantas Abiprayu; Erisa Aprilia Wicaksari; Saringatun Mudrikah

doi:10.32815/jpm.v6i1.2371

Authors

Syam Widia Universitas Negeri Semarang
Rini Setyo Witiastuti Universitas Negeri Semarang
Kris Brantas Abiprayu Universitas Negeri Semarang
Erisa Aprilia Wicaksari Universitas Negeri Semarang
Saringatun Mudrikah Universitas Negeri Semarang

DOI:

https://doi.org/10.32815/jpm.v6i1.2371

Keywords:

Partnership network, Marketing strategy, Economic improvement, Agricultural business

Abstract

Purpose: The main purpose of this service activity is to provide training on the development of business partnership networks that can open up more potential market opportunities, as well as have a positive impact on increasing the income of guava farmers in Sepakung Village. With the formation of a good partnership, it is hoped that a faster and more targeted business scheme can be built and be able to offer more competitive prices in the market.

Method: The service methods carried out are: Needs Assessment, Development, Cooperation Exploration, Monitoring, and Evaluation.

Practical Application: The results of the community service program show a positive impact on increasing the understanding of guava farmers regarding the development of partnership networks and marketing strategies. This increase in understanding can be seen from the results of the pre-test and post-test which showed a significant increase in various indicators. This shows that the training provided has successfully equipped farmers with practical skills that can be directly applied to expand market access, establish wider partnerships, and maximize profits from crops.

Conclusion: Based on the results of community service activities in Sepakung Village, Semarang Regency, this program has succeeded in improving the understanding and skills of guava farmers in the development of partnership networks and marketing strategies. Pre-test and post-test data showed a significant increase, especially in the use of social media for promotion. The understanding of marketing strategies and market analysis has also improved.

References

Dinar, W. (2017). Penguatan kelembagaan petani menuju kesejahteraan petani. Majalah Info Singkat, 9(17), 9–12. http://berkas.dpr.go.id/puslit/files/info_singkat/Info Singkat-IX-17-I-P3DI-September-2017-218.pdf

Hakim, N., & Oktarina, S. (2015). Analisis perilaku petani dan hubungannya dengan tingkat pendapatan petani padi peserta Sekolah Lapangan Pengelolaan Tanaman Terpadu (SLPTT) Di Kabupaten Ogan Ilir. In Seminar Nasional Lahan Sub Optimal (Issue November). Fakultas Pertanian Universitas Sriwijaya Bekerjasama dengan PERHEPI

Harianja, S., Puruhito, D. D., & Ferhat, A. (2023). Peningkatan Pendapatan Petani Melalui Hubungan Kemitraan (Studi Kasus Petani Kemitraan PT Mitra Sejahtera Membangun Bangsa (MSMB)). Jurnal AGROFORETECH, 1(1), 275–282. https://jurnal.instiperjogja.ac.id/index.php/JOM/article/view/398

Hidayati, N., Arianto, O., Stie, P., Dewantara, P., & Korespondesnsi, J. (2021). Penerapan E-Commerce Untuk Strategi Pemasaran Produk Pertanian Pada Badan Usaha Milik Desa (Bumdes) Sumber Makmur. Prosiding Snebdewa, 1(1), 161–168. http://ejournal.stiedewantara.ac.id/index.php/SNEB/articel/view/826

Kamakaula, Y. (2023). Optimasi Pertanian Berkelanjutan: Pengabdian Masyarakat Untuk Peningkatan Produktivitas Dan Kesejahteraan Petani Lokal. Community Development Journal : Jurnal Pengabdian Masyarakat, 4(6), 11463–11471. http://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/22461

Marpaung, R., SM, P. S., & Sinaga, A. H. (2021). Strategi Pengembangan Jambu Biji ( Psidium Quava L) Desa: Telaga Sari Kecamatan Sunggal Kabupaten Deli Serdang Propinsi Sumatera Utara. Jurnal Agribizda, 5(2), 126–142.

Nurazizah, Rianse, I. S. R., & Limi, M. A. (2022). Dampak Kemitraan Terhadap Produksi Dan Pendapatan Usahatani Kakao (Theobroma Cacao) Pada Pt.Tmci (Tanah Mas Celebes Indah) Di Kecamatan Lalembuu Kabupaten Konawe Selatan. Jurnal Agri Sains, 6(1), 83–92.

Pasaribu, S. M. (2015). Partnership Program in the Integrated Farming System. Analisis Kebijakan Pertanian, 13(No. 1), 39–54.

Putra, D. T., Idam Wahyudi, Rissa Megavitry, & Asep Supriadi. (2023). Pemanfaatan E-Commerce dalam Pemasaran Hasil Pertanian: Kelebihan dan Tantangan di Era Digital. Jurnal Multidisiplin West Science, 2(08). https://doi.org/10.58812/jmws.v2i08.590

Rusdiana, S., & Amam, A. (2021). Pertanian Indonesia dalam Menghadapi Persaingan Pasar Bebas. Jurnal AGRIOVET, 4, 38–68.

Safiteri, P., Titaley, E., & Matakena, F. (2023). Jaringan Sosial dalam Sistem Agribisnis Sayur: Peran Pertukaran Sosial dalam Membentuk Kemitraan yang Berkelanjutan. Baileo : Jurnal Sosial Humaniora, 1(1), 53–66. https://doi.org/10.30598/baileofisipvol1iss1pp53-66

Septriasih, A., & Aminudin, N. (2017). Implementasi E-Commerce Sebagai Media Promosi Dan Penjualan Online Untuk Meningkatkan Hasil Pertanian Di Wilayah Kabupaten Pringsewu. Konfrensi Mahasiswa Sistem Informasi, 5(1), 25–31.

Zaroni, & Pujiati, A. (2019). Strategi Pengembangan Usahatani Jambu Biji Getas Merah. Economic Education Analysis Journal, 8(3), 1147–1162. https://doi.org/10.15294/eeaj.v13i2.35710