Integrating Digital Accounting Systems And Social Media To Enhance Marketing At PT. Juwara Satoe

Dwi Rahma Dani; Dea Verliana; Siska Zelia Mahesa; Nina Yulianasari

doi:10.32815/jpm.v7i1.3010

Authors

Dwi Rahma Dani Universitas Prof. Dr. Hazairin, S.H.
Dea Verliana Universitas Prof. Dr. Hazairin, S.H.
Siska Zelia Mahesa Universitas Prof. Dr. Hazairin, S.H.
Nina Yulianasari Universitas Prof. Dr. Hazairin, S.H.

DOI:

https://doi.org/10.32815/jpm.v7i1.3010

Keywords:

Accounting Information System, Social Media, Product Marketing

Abstract

Purpose: This study examines the implementation of digital-based Accounting Information Systems (AIS) to support product marketing at PT. Juwara Satoe, addressing the need for technological adaptation in small food enterprises.

Method: Employing field work practice, data were collected through direct participation in operational activities, observation of digital system utilization, and documentation of social media marketing strategies on Instagram and TikTok.

Practical Applications: Findings demonstrate that digital AIS enhances transaction recording, inventory management, and financial reporting accuracy, while social media integration expands market reach and consumer engagement.

Conclusion: The integration of digital AIS and social media marketing significantly improves operational efficiency and product promotion effectiveness, providing a replicable model for small food enterprises seeking digital transformation in competitive markets.

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