Digital Marketing Improvement of iCatGroomer MSMEs Through Optimization of Social Media and Online Platforms

Meilani Handayani; Arkaantiar Bintang Fajar; Marel Pradnya Tuanakotta; Cecilia Oktaviani Priyanto

doi:10.32815/jpm.v7i1.2878

Authors

Meilani Handayani Universitas Kristen Satya Wacana
Arkaantiar Bintang Fajar Universitas Kristen Satya Wacana
Marel Pradnya Tuanakotta Universitas Kristen Satya Wacana
Cecilia Oktaviani Priyanto Universitas Kristen Satya Wacana

DOI:

https://doi.org/10.32815/jpm.v7i1.2878

Keywords:

Digital Marketing, MSMEs, Social Media

Abstract

Purpose: This study aims to address the limited digital marketing capabilities of iCatGroomer, an MSME in Salatiga, which struggles with insufficient human resources for content creation and the absence of an official website. The research highlights the importance of strengthening digital presence to enhance competitiveness and support MSME growth in the digital era.

Method: A Participatory Assistance approach was used, involving observations, interviews, needs analysis, content strategy development, photo and video production, caption writing, scheduled content posting, and the creation of a simple website.

Practical Applications: The findings support MSMEs in improving online visibility, increasing audience engagement, and establishing professional digital platforms. These improvements can enhance marketing effectiveness, customer communication, and long-term business sustainability.

Conclusion: The project resulted in improved social media activity, higher engagement, and a functional website, demonstrating significant contributions to iCatGroomer’s digital presence and marketing strategy.

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