Digital branding assistance for MSMEs as a marketing strategy in the Industry 4.0 Era

Cahyuni Novia; Anggun Putri Tania; Naila Nafilah; Hadilah Afril; Redita Sulis Cahyati; Syakila Sukma Nur

doi:10.32815/jpm.v6i2.2822

Authors

Cahyuni Novia Universitas Nurul Jadid
Anggun Putri Tania Universitas Nurul Jadid
Naila Nafilah Universitas Nurul Jadid
Hadilah Afril Universitas Nurul Jadid
Redita Sulis Cahyati Universitas Nurul Jadid
Syakila Sukma Nur Universitas Nurul Jadid

DOI:

https://doi.org/10.32815/jpm.v6i2.2822

Keywords:

Digital Branding, Industry 4.0, Marketing

Abstract

Purpose: This program aimed to assist MSMEs “Solali” restaurant in developing creative and innovative branding strategies through digital technology to strengthen competitiveness in the Industry 4.0 era.

Method: Activities were conducted through participatory mentoring, including needs assessment, training on digital branding concepts, and hands-on workshops for creating and applying digital marketing content, especially via social media.

Practical Applications: The program provided “Solali” restaurant with actionable digital branding strategies to improve brand awareness, engage customers, and expand market reach, enabling a transition from traditional to modern marketing.

Conclusion: The mentoring enhanced participants’ skills and understanding of digital branding, resulting in increased online visibility and a stronger brand image. These outcomes are expected to support sales growth and business sustainability.

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