Enhancing Product Quality and Marketing to Compete with Similar Businesses at Panca Perkasa Coffee Milling Company

Tahniya Nurus Shofa; I Nengah Wirsa

doi:10.32815/jpm.v5i1.1902

Authors

Tahniya Nurus Shofa Universitas Pendidikan Nasional
I Nengah Wirsa Universitas Pendidikan Nasional

DOI:

https://doi.org/10.32815/jpm.v5i1.1902

Keywords:

Ground Coffee, Coffee Grinding, Marketing

Abstract

Purpose: This research aims to enhance Panca Perkasa Coffee Milling Company's competitiveness amidst intense competition with similar UMKMs, which has led to a decline in coffee product sales and negatively impacted the company's growth. The study identifies strengths such as affordable prices, accepted quality, consistent production capacity, and preservative-free raw materials while noting product development and monitoring weaknesses.

Method: The study utilizes a mixed-method approach, combining qualitative and quantitative research designs. Data collection methods include surveys, interviews with key stakeholders, and analysis of sales and production records. Analytical techniques involve SWOT analysis to assess strengths, weaknesses, opportunities, and threats, alongside statistical methods to evaluate sales trends and customer preferences.

Practical Applications: The findings suggest practical strategies for network expansion, such as forming partnerships with distributor agents and leveraging technology, especially social media, to reach broader markets and attract new customers. Additionally, maintaining price stability, improving product quality, ensuring production continuity, and introducing attractive packaging innovations are recommended to boost competitiveness.

Conclusion: The study concludes that implementing the identified strategies can significantly enhance Panca Perkasa Coffee Milling Company's market presence and sales. The results highlight the importance of strategic marketing, technological utilization, and continuous product improvement in overcoming competition and fostering business growth.

References

Aksa, A. F. (2023). Program Peningkatan Kemampuan Mahasiswa Menghadapi Dunia Kerja Melalui Kegiatan Magang Di Kantor Imigrasi Dan Koperasi Sangosay Atambua. Jurnal Umum Pengabdian Masyarakat, 2(4), 50–56. https://doi.org/10.58290/jupemas.v2i4.164

Anggarawati, S., & Nasution, M. S. (2023). Komoditas Perkebunan Unggulan Di Kawasan Agropolitan Mendo Barat Kabupaten Bangka. Agrisintech (Journal of Agribusiness and Agrotechnology), 4(1), 24–32. https://doi.org/10.31938/agrisintech.v4i1.573

Bodenchuk, L. B. (2022). Labor Resources as a Factor of Production. Modern Economics, 36(1), 19–24. https://doi.org/10.31521/modecon.V36(2022)-03

Huda, A. C., Agustono Heriadi, & Ratna Widyastuti. (2022). Sistem Informasi Presensi Mahasiswa PKL Studi Kasus: Dinas Komunikasi dan Informatika Kabupaten Kediri. Jurnal Informatika Dan Multimedia, 14(2), 1–6. https://doi.org/10.33795/jim.v14i2.494

Ibnu, M., & Rosanti, N. (2022). Tren Produksi Dan Perdagangan Negara-Negara Produsen Kopi Terbesar Di Dunia Dan Implikasinya Bagi Indonesia. Buletin Ilmiah Litbang Perdagangan, 16(2). https://doi.org/10.55981/bilp.2022.5

Khasanah, N., Syahniati, T., & Mujiyati, M. (2021). Hubungan Kebiasaan Mengonsumsi Kopi Terhadap Terjadinya Stain. Jurnal Kesehatan Gigi Dan Mulut (JKGM), 3(1), 39–43. https://doi.org/10.36086/jkgm.v3i1.762

Kurnia, S. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Produksi Kopi Di Indonesia. JISMA: Jurnal Ilmu Sosial, Manajemen, Dan Akuntansi, 1(6), 805–812. https://doi.org/10.59004/jisma.v1i6.288

Kusnadi, K., & Riyanto, S. (2022). Faktor Penyebab Kehilangan (LOSS) Hasil Produksi pada Produksi Lem Perekat Berbasis Air (Waterbase Adhesive) di PT XYZ Bogor. LITERATUS, 4(1), 244–250. https://doi.org/10.37010/lit.v4i1.734

Legesse, A. (2019). Climate Change Effect on Coffee Yield and Quality: A Review. International Journal of Forestry and Horticulture, 5(4). https://doi.org/10.20431/2454-9487.0504001

Nugroho, D. C. (2021). Prospek Peningkatan Produksi Kopi Di Indonesia (Prospect of Increasing Coffee Production in Indonesia). SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3912858

Pratama, B. M., Ali, M. I., Wati, M. H., Rhonsina, R., & Wulandari, S. (2023). Kontribusi Subsektor Perkebunan Dalam Mendukung Pertumbuhan Ekonomi Masyarakat di Sumatera Utara. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(6), 1637–1645. https://doi.org/10.47467/elmal.v4i6.3079

Setyani, S., Subeki, S., & Grace, H. A. (2018). Evaluasi Nilai Cacat Dan Cita Rasa Kopi Robusta (Coffea Canephora L.) Yang Diproduksi Ikm Kopi Di Kabupaten Tanggamus [Evaluation of Defect Value and Flavour of Robusta Coffee (Coffea canephora L.) Produced by Small and Medium Industry Sector of Coffee in Tanggamus District]. Jurnal Teknologi & Industri Hasil Pertanian, 23(2), Article 2. https://doi.org/10.23960/jtihp.v23i2.103-114

Silva, D. T., Saldanha, C. B., Martins, L. O. S., Lopes, J. M., & Silva, M. S. (2023). Coffee Production and Geographical Indications (GI): An Analysis of the World Panorama and the Brazilian Reality. Journal of Sustainable Development, 16(3), 47. https://doi.org/10.5539/jsd.v16n3p47

Supaya, S., Riyanto, M., Mardinawati, M., & Mansur, A. W. (2021). Penerapan Teknologi Pemasaran Produk Kopi Menggunakan Media Online Pada Kub Tani Manunggal Temanggung. Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS), 2(1). https://doi.org/10.32497/sitechmas.v2i1.2612

Syahrial, S., Harahap, N., & Martadona, I. (2023). Perkembangan dan Pola pertumbuhan Sektor Pertanian dalam Pembangunan Ekonomi. Jurnal Sosial Ekonomi Pertanian, 19(3), 311–324. https://doi.org/10.20956/jsep.v19i3.22286

Syaputra, K. (2019, October 22). Pengaruh tingkat produksi kopi dan nilai tukar terhadap ekspor kopi di Indonesia. https://www.semanticscholar.org/paper/Pengaruh-tingkat-produksi-kopi-dan-nilai-tukar-kopi-Syaputra/cb0599778bb7151f6201d73d8e23050a97d997f7