Training on Internet Usage as a Sales Promotion Media for Micro, Small, and Medium Enterprises (MSMEs) of Pasar Lama Community RT 01

Fitrah Yuridka; Ibrahim Ibrahim; Zaenuddin Zaenuddin

doi:10.32815/jpm.v5i1.1285

Fitrah Yuridka Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Ibrahim Ibrahim Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Zaenuddin Zaenuddin Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

DOI: https://doi.org/10.32815/jpm.v5i1.1285

Keywords: MSMEs, Promotion, Internet

Abstract

Purpose: This research addresses the impact of COVID-19 on micro, small, and medium enterprises (MSMEs) in Pasar Lama RT 01, Banjarmasin. It aims to overcome the lack of technological knowledge hindering MSMEs' growth by providing training on internet-based computerized systems for sales promotion.

Method: The study employs a structured training approach, starting with explanations of computerized systems and internet utilization's effectiveness in sales promotion. Participants engage in practical sessions under team guidance, with a question-and-answer format for issue resolution.

Practical Applications: By equipping MSMEs with technological skills, this research enhances their resilience and competitiveness in the face of pandemic challenges, offering practical benefits for businesses in various contexts.

Conclusion: This study emphasizes the importance of technological adaptation for MSMEs, underscoring internet-based systems' role in bolstering sales promotion and business sustainability amidst crises.

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