Improving Economic Resilience of Riyadh Batik MSMEs through Utilization of Digital Technology via Shopee Store Account Creation Workshop
Abstract
Purpose: This research explores the impact of a Shopee store account creation workshop on the economic resilience of Riyadh Batik MSMEs, addressing challenges and opportunities in digital transformation.
Method: Employing a mixed-methods approach, the study combines qualitative observations and interviews with quantitative surveys to assess workshop outcomes and their implications for MSMEs.
Practical Applications: Findings inform stakeholders on empowering MSMEs through digital literacy, expanding market reach via online platforms like Shopee, and fostering sustainable growth in local communities.
Conclusion: The workshop offers a promising strategy for bolstering MSME resilience, highlighting the significance of digital skills development and infrastructure investment for long-term industry sustainability.
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Copyright (c) 2024 M. Gadink Nurikhsan Ferdinand, M. Alfaredzi Pranoto, Melita Br Lumban Gaol, Nur Annisa Fitri, Thea Cresensia Putri, Trianovalita Simanungkalit, Rizka Putri, Jesiva Br Togatorop, Rapina Simamora, Sopia Elisabet
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