Pengaruh Kualitas Produk dan Inovasi Produk Terhadap Minat beli Produk Hadalabo
DOI:
https://doi.org/10.32815/jpro.v7i1.2949Keywords:
product quality, product innovation, purchasing interest, beauty industryAbstract
Beauty products have been around for hundreds of years. Constantly changing beauty standards have kept the beauty industry evolving, boosting not only sales but also consumer purchasing interest. Products are the primary impression consumers make when considering a purchase. The purpose of this study was to determine the influence of product quality and innovation on beauty product purchase intention. This study used 77 respondents and employed multiple linear regression analysis. The results demonstrated that product quality and innovation influence purchase intention for beauty products.
References
Bjerke, R., & Polegato, R. (2006). How Well Do Advertising Images of Health and Beauty Travel across Cultures? A Self-Concept Perspective. Psychol. Mark. 23, 865–884. https://doi.org/10.1002/MAR.20137
Arunachalam, S., Ramaswami, S.N., Herrmann, P. et al. Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. J. of the Acad. Mark. Sci. 46, 744–766 (2018). https://doi.org/10.1007/s11747-017-0574-1
Boon, L.K., Fern, Y.S., Meng, Y.W., 2018. A study of purchasing intention of private label brands in Malaysia. Global Business and Management Research: Int. J. 10 (3), 1025–1034.
Chhabra, N., Mathew, S., & Gupta, A. (2021). Market Research on Gaps and Perennial Problems of Beauty Industry. Asian Journal of Applied Science and Technology (AJAST). 3, 162-176 https://doi.org/10.38177/ajast.2021.5316
Cheong JW, Muthaly S, Kuppusamy M, Han C (2020), "The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia". Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 7 pp. 1519–1538, doi: https://doi.org/10.1108/APJML-03-2019-0192
Flanagin, A.J., Metzger, M.J., Pure, R. et al. Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention. Electron Commer Res 14, 1–23 (2014). https://doi.org/10.1007/s10660-014-9139-2
Frick, Fabian et al. (2020). Firm-level innovation and efficiency in the food sector: Insights from a literaturebased innovation output indicator. Retrieved from: https://www.tandfonline.com/doi/abs/10.1080/00036846.2021.1912699. 30 June2021.
Gómez-Prado, R., Alvarez-Risco, A., Cuya-Velásquez, B. B., Arias-Meza, M., Campos-Dávalos, N., Juarez-Rojas, L., Anderson-Seminario, M. d. l. M., Del-Aguila-Arcentales, S., & Yáñez, J. A. (2023). Correction: Gómez-Prado et al. Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru. Sustainability 2022, 14, 10703. Sustainability, 15(11), 8992. https://doi.org/10.3390/su15118992
Jeong, H.J., Kwon, K.N., 2012. The effectiveness of two online persuasion claims: limited product availability and product popularity. J. Promot. Manag. 18 (1), 83–99
Khan, N., Sarwar, A., & Tan, B. C. (2021). Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12(8), 1461–1476. https://doi.org/10.1108/JIMA-11-2019-0248
Peres, M.F.P. and Lucchetti, G. (2010) Coping Strategies in Chronic Pain. Current Pain and Headache Reports, 14, 331-338. https://doi.org/10.1007/s11916-010-0137-3
Rahim, S.M., Zaini, F.N., & Sulaiman, N.S. (2025). The Rise of Halal Beauty in Muslim-Minority Country: A Case Study of a Japanese Halal Beauty Brand. Journal of Halal Science and Management Research, 1(1), 28-43. https://doi.org/10.24191/jhsmr.v1i1.8979
Saputra, M. D. E & E. A. Sinambela. (2025). Pengaruh Media Sosial, Kemasan, Pengetahuan Produk, Kesadaran Merek, dan Reputasi Perusahaan Terhadap Kepercayaan Konsumen Pada Produk Pt United Waru Biscuit Manufactory. EKOBIS : Jurnal Ilmu Manajemen Dan Akuntansi, 13(1), 51–68. https://doi.org/10.36596/ekobis.v13i1.1830
Seng, L. & Ping, N. S. (2016). The Influence Of Product Innovation Toward Consumer Purchase Intention. International Journal of Economics, Commerce and Management. 5. 773-782.
Shi, W., Li, L., Zhang, Z. et al. Research on driving factors of consumer purchase intention of artificial intelligence creative products based on user behavior. Sci Rep 15, 17400 (2025). https://doi.org/10.1038/s41598-025-01258-x
Sigurdsson, V., Larsen, N.M., Alemu, M.H., Gallogly, J.K., Menor, R.V., Fagerstrom, A., 2020. Assisting sustainable food consumption: the effects of quality signals stemming from consumers and stores in online and physical grocery retailing. J. Bus. Res. 112, 458–471.
Sinambela, E A. "Pengaruh Pengalaman Belanja Online dan Nilai yang Dirasakan terhadap Niat Beli Kembali secara Online." BULLET : Jurnal Multidisiplin Ilmu, vol. 3, no. 2, 2024, pp. 336-341.
Sinambela, E. A., & Mardikaningsih, R. (2022). Loyalitas Merek Milo Ditinjau dari Kualitas Produk dan Brand Image . Jurnal Simki Economic, 5(2), 155-164. https://doi.org/10.29407/jse.v5i2.155
Sinambela, E.A. (2024). Penetapan Harga dan Inovasi Produk Sebagai Keunggulan Kompetitif Pada UMKM. Jurnal Ekonomi Dan Bisnis, 14(1), 1-8. https://ebis-jurnal.unsuri.ac.id/index.php/ebis/article/view/120
Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
Strahan, E. J., A. E. Wilson, K. E. Cressman, and V. M. Buote. (2006). Comparing to Perfection: How Cultural Norms for Appearance Affect Social Comparisons and Self-Image. Body Image 3(3), 211–227. https://doi.org/10.1016/j.bodyim.2006.07.004.
Sun, Y. and Wang, S. (2019), “Understanding consumers’ intentions to purchase green products in the social media marketing context”, Asia Pacific Journal of Marketing and Logistics, Vol. 32(4), 860-878, https://doi.org/10.1108/APJML-03-2019-0178
Tan CN, Fauzi MA, Harun SAB (2025), "From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern". Marketing Intelligence & Planning, Vol. 43 No. 7 pp. 1329–1348, doi: https://doi.org/10.1108/MIP-10-2024-0703
Tang, Y., Zhang, Y., Ning, X., 2023. Uncertainty in the platform market: the information asymmetry perspective. Comput. Hum. Behav. 148, 107918.
Villena, K. (2024). World Market for Beauty and Personal Care, Passport, Euromonitor International.
Xiao, L., Guo, Z., D’Ambra, J., Fu, B., 2016. Building loyalty in e-commerce: towards a multidimensional trust-based framework for the case of China. Program 52 (4), 431–461.
Xiao, L., Lin, X., Mi, C., Akter, S., 2023. The effect of dynamic information cues on sales performance in live streaming e-commerce: an IFT and ELM perspective. Electron. Commer. Res. https://doi.org/10.1007/s10660-023-09774-6.
Xu, H., Zhang, K.Z.K., Zhao, S.J., 2020. A dual systems model of online impulse buying. Industrial Management & Data 120 (5), 845–861.
Zhu, X., Zhang, Y., & Wu, Z. (2025). Familiar Yet New: How Design-Driven Innovation and Brand Image Affect Green Agricultural Product Purchase Intentions in the Live Streaming Environment. Sustainability, 17(2), 522. https://doi.org/10.3390/su17020522
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ella Anastasya Sinambela, Yovina Bintang Cahyani
This work is licensed under a Creative Commons Attribution 4.0 International License.
The copyright of the article belongs to the author without any restrictions.
