Alfarisi, Salman, et al. “THE IMPACT OF MARKET ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE INTENTION: PERCEIVED VALUE AS MEDIATING ROLE: Case Study at Pasar Gembrong Sukasari, Bogor City”. Jurnal Ekonomi Manajemen Dan Bisnis, vol. 6, no. 2, Dec. 2025, doi:10.32815/jubis.v6i2.2933.