ALFARISI, Salman; RUSPITASARI, Widi; PRADIANI, Theresia. THE IMPACT OF MARKET ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE INTENTION: PERCEIVED VALUE AS MEDIATING ROLE: Case Study at Pasar Gembrong Sukasari, Bogor City. Jurnal Ekonomi Manajemen dan Bisnis, [S. l.], v. 6, n. 2, 2025. DOI: 10.32815/jubis.v6i2.2933. Disponível em: https://jurnal.stie.asia.ac.id/index.php/jubis/article/view/2933. Acesso em: 20 feb. 2026.