PENGARUH PRIVACY CONCERNS, FEAR OF MISSING OUT, SELF-DISCLOSURE, DAN TIME COST TERHADAP SOCIAL MEDIA FATIGUE PADA PENGGUNA SOSIAL MEDIA
DOI:
https://doi.org/10.32815/jubis.v5i2.2501Keywords:
Privacy Concerns, Fear of Missing Out, Self-Disclosure, Time Cost, Social Media Fatigue.Abstract
Penelitian ini bertujuan untuk mengkaji pengaruh faktor-faktor seperti Privacy Concerns, Fear of Missing Out (FoMO), Self-Disclosure, dan Time Cost terhadap Social Media Fatigue (SMF), serta dampaknya terhadap Discontinuance of Usage (DoU) dan Interaction Engagement Decrement (IED). SMF menjadi fenomena penting yang mempengaruhi keterlibatan pengguna dan loyalitas konsumen di platform media sosial. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari Privacy Concerns, FoMO, Self-Disclosure, dan Time Cost terhadap SMF. Lebih lanjut, penelitian ini juga menemukan bahwa SMF berpengaruh terhadap penurunan tingkat keterlibatan pengguna (IED) dan keputusan untuk menghentikan penggunaan media sosial (DoU). Temuan ini memberikan wawasan penting bagi pemasar dalam merancang strategi yang dapat mengurangi dampak negatif SMF dan meningkatkan pengalaman pengguna di media sosial
Kata Kunci
References
Andi, P. (2022). enurunan engagement pengguna TikTok dan tantangan bagi pemasar digital.
Baj-Rogowska, A. (2023). Antecedents and outcomes of social media fatigue. Information Technology and People, 36(8), 226–254. https://doi.org/10.1108/ITP-03-2022-0207
Bright, L., F., K. S. B. , &, & Landreth, S. (2015). “Consumer responses to social media fatigue: Exploring user behavior in online environments.”
De Vries, L. , Gensler, S. , &, & Leeflang, P. S. (2017). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.".
Dhir, A. ,. (2019). Online social media fatigue and psychological well-being—A study of compulsive use, fear of missing out, fatigue, anxiety, and depression. Nternational Journal of Information Management.
Erkan, I. (2018). The Influence of Electronic Word of Mouth in Social Media on Consumers’ Purchase Intentions. Computers in Human Behavior, 61(1), 47–55.
Fan, X. , Jiang, X., Deng, N., Dong, X., & Lin, Y. (2022). Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue, and self-esteem. Information Technology & People,.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2021). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69. https://doi.org/10.1016/j.jbusres.2016.04.181
Guo, X. , et al. (2020). The role of content irrelevance in social media fatigue. International Journal of Digital Media.
Hair, Babin, B. J. , A., Black, W. C. , & Anderson, R. E. (2019). Multivariate Data Analysis.
Huang, F., & Liu, S. (2024). If I Enjoy, I Continue: The Mediating Effects of Perceived Usefulness and Perceived Enjoyment in Continuance of Asynchronous Online English Learning. In Education Sciences (Vol. 14, Issue 8). https://doi.org/10.3390/educsci14080880
Jhamb, D., Chandel, A., Mittal, A., & Tandon, U. (2023). Does the use of organic personal care products persuade sustainable consumption behaviour? Understanding the moderating role of health consciousness. Young Consumers, 24(6), 807–830. https://doi.org/10.1108/YC-01-2023-1668
Malik, A. , D. A. , K. P. , & J. A., Dhir, A., Kaur, P., & Johri, A. (2020). Correlates of social media fatigue and academic performance decrement: A large cross-sectional study.
Pang, A. (2021). Content overload and its impact on social media fatigue.
Pang, H. , H. R. , & L. X., Huang, R., & Lu, X. (2024). Social media fatigue and its influence on discontinuous usage: A moderated mediation model. Journal of Consumer Psychology.
Qin, C., Li, Y., Wang, T., Zhao, J., Tong, L., Yang, J., & Liu, Y. (2024). Too much social media? Unveiling the effects of determinants in social media fatigue. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1277846
Sekaran, U., & Bougie, R. (2016). Metode Penelitian untuk Bisnis: Pendekatan Pengembangan Keterampilan. (7th ed.). Wiley & Sons.
Sun, L. , Zhang, Z. , &, & Wang, H. (2024). “Understanding lurking behavior in online communities: Insights from user motivations and social norms.”
Teng, L. , Huang, Z., & Tsai, J. (2022). Exploring the impact of social comparison on social media fatigue: The mediating role of negative emotions. Journal of Retailing and Consumer Services,.
Turel, O. (2015). Quitting the use of a habituated hedonic information system: A theoretical model and empirical examination of Facebook users." .
Turel, O. (2023). Quitting the use of a habituated hedonic information system: A theoretical model and empirical examination of Facebook users. European Journal of Information Systems.
Wardaningsih, S., & Adiningrum, I. (2022). Nursing Students’ Perceptions and Attitudes about Altruism. Jurnal Aisyah : Jurnal Ilmu Kesehatan, 7(3), 907–912. https://doi.org/10.30604/jika.v7i3.1119
Winder, D. (2019). Facebook data breach exposes 267 million users.
Xie, W. , & T. S. (2021). Understanding the impact of FoMO on social media fatigue: The role of psychological needs.
Y, C., H, Z., & Z, W. (2022). he role of perceived usefulness and social proof in enhancing user engagement on e-commerce platforms. Journal of E-Commerce Studies, . Journal of E-Commerce Studies.
Zhang, Y. , & Chen, W. (2023). Consumer online engagement and purchase intention: The role of content relevance and appeal. International Journal of E-Commerce Studies.
pascasarjana@asia.ac.id
+62 821-4171-4558
