Jurnal Pengabdian Masyarakat
type: channel
description: JPM: Jurnal Pengabdian Masyarakat, published by Institut Teknologi dan Bisnis Asia Malang. Jurnal Pengabdian Masyarakat is published twice a year, namely in May and November which discusses community service practices and processes. Jurnal Pengabdian Masyarakat provides a forum for academics and practitioners to explore issues and reflect on practices related to community service services. Jurnal Pengabdian Masyarakat is an online journal dedicated to the publication of high-quality community service articles that focus on implementing community service services.
publisher: Institut Teknologi dan Bisnis Asia Malang
language: en-US
publication name: Jurnal Pengabdian Masyarakat
issn: 2745-9535
items: Optimization Of Environmental Management And Community Empowerment Through The Role Of Village-Owned Enterprises And MSMES
items: Improving Digital Literacy of Vocational School Students through the Utilization of Google Workspace
items: Strategies for Shariah Financial Literacy among Teachers: A Mental Accounting Approach
items: Adoption of Technology and Digital Marketing Innovation for the Development of Coffee Production and the Economy of Prohutani Tawangmangu Coffee Farmer Group
items: Implementation of Amortization and Sinking Fund in Financial Literacy Education to Prevent Online Loan Traps Among Students of MAN 1 Bandarlampung
items: Improving the Capabilities of Village Officials in the Management of Village-Owned Enterprises and Understanding Village Data
items: Integrating Accountability, Governance, And Legal Risk: Lessons Learned From The Efishery Business Model
items: Competitive Enhancement Assistance Through Patient-Oriented Marketing Strategy to ISHK Medica Eye Clinic Managerial Team in Batu City
items: Enhancing UI/UX Design Competency Using Figma at SMK NU Donomulyo
items: Enhancing School Promotion Effectiveness through 2D Animation Training: A Community Service Project at SMK-NU Donomulyo
items: HALILINTAR: An Ethnopreneur-Based Literacy And Entrepreneurship Strengthening Model Through Community Empowerment Corner In Nanggerang Village
items: Assistance in Accelerating Halal Certification through the Self-Declare Scheme for Food/Beverage MSME Actors in Ponteh Village, Galis Subdistrict, Pamekasan Regency
items: Introduction To The Concept Of Halal For Ayam Geprek Business Operators In Andamui Village, Curug Serang District, Banten
items: Strengthening Farmers’ Skills in Sustainable Land Management in Marga Cinta Village, Moramo District, South Konawe Regency
items: A Study of Employee Character in Human Resource Development at the South Sumatra Provincial Archives Office
items: Psychoeducational To Strengthen Social Interaction, Academic Integrity,And Multicultural Character Among Adolescents At MTS As-Salam Palembang
items: Implementing Multimodal Approach To Enhance English Vocabulary Learning Of Fourth Grade Student
items: Community-Based Education to Strengthen Landslide Risk Awareness in Gunungsari Vilage, Batu City, East Java, Indonesia
items: Nonformal Education Strategy Enhancing Learning Motivation And Discipline To Prevent Dropout In Sijunjung
items: Ecobrick Innovation For Plastic Waste Reduction And Community Environmental Awareness In Sijunjung
items: Building Polite Character In Orphanage Children Through Fairy Tales And Short Songs
items: Transforming Plastic Waste Into Ecobricks For Park Revitalization And Environmental Education
items: Optimization of Student Internships in Supporting The Services and Administration of Introwisata Surabaya Tour & Travel
items: Introducing Basic English to Indonesian Heritage Children in Japan Through a Winter Camp Community Service Program
items: Education on the Use of Biopore Infiltration Holes for Flood Prevention at SDN 100 Kendari, Kambu Village, Kambu District, Southeast Sulawesi
items: Digital Marketing Improvement of iCatGroomer MSMEs Through Optimization of Social Media and Online Platforms
items: Dissemination of Appropriate Technology for Integrated Areca Nut Peeling Machines to Support the Economic Improvement of Farmer Partners in Kayee Lee Village, Ingin Jaya District, Aceh Besar
items: From Entrepreneurial Intention to Venture Creation: Leveraging Inclusive Sociopreneurship to Strengthen Student Entrepreneurship in Semarang
items: Maritime Safety Through Participation Training and Practical Demonstration for River and Lake Vessels in Muarakumbang, Banyuasin, South Sumatra, Indonesia
items: Community Legal Education: Narcotics Prevention and Civil Rights Protection
items: Training on Corn-Based Healthy Nugget Innovation for BUMDes Kebontunggul
items: AI-Enabled Digital Marketing Training for Economic Empowerment in an Orphaned Islamic Boarding School
items: Empowering the Potential of Local SMEs Based on the SDGs in Pagelaran Village
items: Strengthening Financial Planning Competence Among Senior High School Students Through a Participatory School-Based Educational Intervention
items: Market-Based Dynamic Capability Model with the Role of Government as Mediator for the Sustainability of SME Enterprises South Meruya, West Jakarta
items: Legal Participatory Legal Counseling to Realize Sei Mencirim Village as a Region Free of Violence against Women and Children
items: Strengthening Digital Entrepreneurial Mindsets And Affiliate Marketing Practices Toward Women Economic Independence In Kebumen
items: Enhancing Community Economic Self-Reliance through Training on the Processing of Local Food-Based Chips
items: Strengthening Community Economic Independence through Home Industry-Based Virgin Coconut Oil (VCO) Production Training in Serang City
items: Training on the Utilization of Coconut Husk Waste into High-Value and Environmentally Friendly Industrial and Agricultural Products (Coco Peat, Bistel, and Coco Bristle)
items: Technical Advice For Students Interested In Poultry Subjects At The Animal Science Faculty - University Of Nusa Cendana
items: Integrating Digital Accounting Systems And Social Media To Enhance Marketing At PT. Juwara Satoe
items: Cloud-Based Inventory Control Improves Order Fulfillment Accuracy For University Micro-Entrepreneurs
items: Socialization of Digital Marketing as an Effort to Enhance the Capacity and Competitiveness of MSMEs in Jambangan Village

Optimization Of Environmental Management And Community Empowerment Through The Role Of Village-Owned Enterprises And MSMES
type: item
description: Purpose: This study aims to enhance the competencies of Village-Owned Enterprises (BUMDesa) and Farmer Business Groups in Sembung Gede Village. The main issues addressed include limited financial management skills, lack of knowledge in calculating production costs, insufficient use of technology in marketing, and inadequate waste management practices. Method: The research applies a community service approach through interviews, training sessions, coaching, and evaluations. These methods are designed to strengthen human resources in financial reporting, technology application, and environmental management. Practical Applications: The findings provide practical benefits by equipping local institutions with improved financial literacy, digital marketing skills, and sustainable waste practices, which can strengthen rural economies and support community welfare. Conclusion: The evaluation demonstrates an increase in the competencies of human resources, particularly in cost reporting, technology use, and waste sorting. This confirms that the training program effectively supports capacity building and sustainable community development.
creator: Putu Kepramareni
creator: Ni Luh Widyasari
creator: Made Agung Raharja
creator: Herry Putra Setiawan
rights: Copyright (c) 2026 Putu Kepramareni, Ni Luh Widyasari, Made Agung Raharja, Herry Putra Setiawan http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 1
ending page: 6
doi: 10.32815/jpm.v7i1.2832

Improving Digital Literacy of Vocational School Students through the Utilization of Google Workspace
type: item
description: Purpose: This community engagement program is designed to enhance the digital literacy of students at State Vocational High School 50 Jakarta through structured training and guided mentorship centered on the effective utilization of Google Workspace. Method: Implementation followed a multi-stage framework comprising stakeholder orientation sessions, intensive skill-building workshops, practical integration of digital tools into classroom instruction, and periodic evaluative assessments. Practical Applications: The initiative strengthens students' readiness for participation in the digital workforce and aligns with the targets of Sustainable Development Goal 4 (Quality Education). Conclusion: Observational data reveal a marked improvement in students' proficiency with Google Docs and Google Classroom, accompanied by positive shifts in educators' pedagogical practices, as evidenced by the growing integration of digital technologies into instructional methodologies.
creator: Khansha Sindra Irfani
creator: Sri Widi Lestari
creator: Wulan S
creator: Mely W
creator: Vadisya
rights: Copyright (c) 2026 Khansha Sindra Irfani, Sri Widi Lestari; Wulan Safitri, Mely Wahdina, Vadisya Vandra Dianta http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 7
ending page: 14
doi: 10.32815/jpm.v7i1.2810

Strategies for Shariah Financial Literacy among Teachers: A Mental Accounting Approach
type: item
description: Purpose: This research aims to optimize sharia financial literacy among Muslim teachers at the Al-Hilaal Foundation, Ambon City, using a mental accounting approach. The study addresses the lack of understanding of Islamic financial principles and rational financial management among educators, who serve as vital agents of change in society Method: The study utilized a "pre-test and post-test one-group design". Data were collected from 20 teachers through questionnaires measuring sharia literacy and mental accounting concepts. Interventions included interactive lectures, discussions, and the distribution of training modules. Practical Applications: The findings demonstrate that integrating financial psychology with sharia values effectively improves financial behavior. This approach can be replicated in other educational institutions to enhance educators' economic well-being and prudent financial decision-making. Conclusion: The intervention significantly increased participants' understanding of sharia financial management and behavior. The integration of mental accounting and maqāṣid al-sharī'ah provides a robust framework for developing sustainable financial mindsets that bridge rational and spiritual dimensions.
creator: R. Suryanti Ismail
creator: Marissa Silooy
creator: Yosmina T.Titaley
rights: Copyright (c) 2026 R. Suryanti Ismail, Marissa Silooy, Yosmina T.Titaley http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 15
ending page: 22
doi: 10.32815/jpm.v7i1.2825

Adoption of Technology and Digital Marketing Innovation for the Development of Coffee Production and the Economy of Prohutani Tawangmangu Coffee Farmer Group
type: item
description: Purpose: This study evaluated adoption of postharvest technologies and digital marketing among Prohutani Tawangmangu coffee farmers to address quality loss, limited market access, and low incomes, and to assess impacts on livelihoods and value chains. Method: A mixed-methods design combined household surveys, focus group discussions, key informant interviews, and postharvest quality measurements; quantitative data were statistically analyzed and qualitative data coded thematically. Practical Applications: Findings inform cooperatives, extension services, and policymakers on targeted training, investment in processing equipment, product diversification, and e‑commerce strategies to improve product value, market reach, and farmer incomes. Conclusion: Adoption of postharvest technologies and digital marketing improved quality, enabled product diversification, expanded market access, and contributed to higher household incomes; sustained capacity building and infrastructure support are recommended.
creator: Reni Shinta Dewi
creator: Dhaifina Idznitia Apriyani Naimi
creator: Wildan Avian Pratama
creator: Chatrine Cahaya Mykino,
creator: Syifa Salina
creator: Putra Versa Maulana Amir
creator: Rizkia Ramadhani Andoko
creator: Surya Adi Wijaya Aritonang
creator: Pinkan Viviana Devy
rights: Copyright (c) 2026 Reni Shinta Dewi; Dhaifina Idznitia Apriyani Naimi; Wildan Avian Pratama, Chatrine Cahaya Mykino,, Syifa Salina, Putra Versa Maulana Amir, Rizkia Ramadhani Andoko, Surya Adi Wijaya Aritonang; Pinkan Viviana Devy http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 23
ending page: 31
doi: 10.32815/jpm.v7i1.2836

Implementation of Amortization and Sinking Fund in Financial Literacy Education to Prevent Online Loan Traps Among Students of MAN 1 Bandarlampung
type: item
description: Purpose: This community service initiative aims to strengthen students’ financial literacy by introducing key concepts such as amortization tables and sinking fund strategies. A significant proportion of students exhibit limited understanding of high-interest debt structures and lack essential personal financial management skills. The concept of amortization was introduced to demystify loan repayment mechanisms, while the sinking fund approach was presented as a disciplined strategy for long-term saving and financial goal achievement. Method: The program was implemented through a series of interactive socialization sessions, hands-on educational activities, and simulation workshops. Students actively developed amortization schedules and sinking fund models, enabling them to apply theoretical knowledge in practical contexts. To measure the impact, pre-test and post-test questionnaires were administered to assess improvements in students’ comprehension of financial principles. Practical Applications: The program successfully produced a range of accessible educational resources, including learning modules, student-friendly booklets, and digital Excel templates. These tools empower students to independently simulate loan repayment scenarios and savings plans, promoting self-reliance and informed financial decision-making. Conclusion: The results demonstrated a marked improvement in students’ financial literacy, with scores increasing from an average of 5.67 to 8.00. The integrated, experiential approach not only enhanced understanding but also fostered greater financial resilience among youth, equipping them with the knowledge to avoid predatory online lending practices that are increasingly common among students today.
creator: Indah Gumala Andirasdini
creator: Fuji Lestari
creator: Dila Tirta Julianty
creator: Muklas Rivai
rights: Copyright (c) 2026 Indah Gumala Andirasdini, Fuji Lestari, Dila Tirta Julianty, Muklas Rivai http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 32
ending page: 40
doi: 10.32815/jpm.v7i1.2837

Improving the Capabilities of Village Officials in the Management of Village-Owned Enterprises and Understanding Village Data
type: item
description: Purpose: Village-Owned Enterprises (VOEs), mandated by Law No. 6 of 2014, are crucial for driving village economies and improving community welfare. However, many village officials face challenges understanding sound business governance and the significance of village data for effective development planning. Method: The activity included lectures on VOE and village data, interactive discussions between facilitators and participants, and practical simulations for managing VOEs and compiling village data. Conducted smoothly in Naga Umbang Village, the program involved preparation, implementation, ongoing guidance, and evaluation to ensure success and sustainability. Practical Applications: Professional management of businesses through transparent governance—such as financial record-keeping, clear role division, and operational rules—and integrating village data in planning based on asset inventories, population, and economic potential. Conclusion: This activity enhanced the knowledge and skills of village officials and VOE administrators, fostering more professional VOE management and better utilization of village data for sustainable village development.
creator: Rivai ahmad
creator: Badruzzaman
creator: Afrida Hanum
creator: Muklis
creator: Nazaruddin
creator: Siti Rahmatina
creator: Rizkal
creator: Riantofani
creator: Fuady
rights: Copyright (c) 2026 Rivai ahmad, Badruzzaman, Afrida Hanum, Muklis, Nazaruddin, Siti Rahmatina, Rizkal, Riantofani, Fuady http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 41
ending page: 49
doi: 10.32815/jpm.v7i1.2841

Integrating Accountability, Governance, And Legal Risk: Lessons Learned From The Efishery Business Model
type: item
description: Purpose: This paper aims to explicitly analyze the complex challenges of accountability, corporate governance, and legal risk faced by the Indonesian agritech unicorn, eFishery, as it manages rapid growth. The study addresses critical issues like alleged financial fraud, miscommunication, and resulting trust deficits, highlighting the imperative for transparent and accountable management to ensure sustainable growth in the agritech sector. Method: The research employs a descriptive qualitative approach with a case study design. Data was collected from secondary sources, including primary legal materials (e.g., Civil Code, UU ITE, OJK regulations) and secondary legal materials (e.g., journal articles, media reports). Content analysis with a thematic focus on accountability, governance, and legal risk was used for data analysis. Practical Applications: The findings offer crucial lessons learned and policy recommendations for other technology-based startups in Indonesia and the wider startup ecosystem. It emphasizes the practical steps of strengthening governance structures, enhancing transparency, and implementing robust internal oversight to build legally compliant and sustainable business models. Conclusion: The study concludes that integrating accountability and transparency from the early stages of growth and implementing Good Corporate Governance (GCG) are key to mitigating risks and ensuring eFishery's long-term sustainability. Governance failures, including ineffective oversight and a less assertive Board of Commissioners, must be addressed to maintain integrity and stakeholder trust.
creator: Afriansyah Tanjung
creator: Agniya Thahira
creator: Farinza Tiara Indani
creator: Moh Lubsi Tuqo Romadhan
rights: Copyright (c) 2026 Afriansyah Tanjung, Agniya Thahira, Farinza Tiara Indani, Moh Lubsi Tuqo Romadhan http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 50
ending page: 58
doi: 10.32815/jpm.v7i1.2833

Competitive Enhancement Assistance Through Patient-Oriented Marketing Strategy to ISHK Medica Eye Clinic Managerial Team in Batu City
type: item
description: Purpose: Enhancing the competitiveness of ISHK Medica Eye Clinic through assistance in the marketing area, specifically patient-based orientation marketing strategies. Method: This community service was held through focus group discussion (FGD) with the managerial team of ISHK Medica Eye Clinic. The FGD was held two times: the first one explored the initial situation in the clinic, and the second one was purposed to assist the managerial team in terms of patient-based orientation marketing strategy. Practical Applications: The main output of this community service is marketing strategy based on the needs of patients. This strategy is willing to enhance the visibility of the clinic in the future so that potential patients will recognize this clinic as their healthcare option. Conclusion: Marketing strategy is significantly important for ISHK Medica Eye Clinic since they just launched their service in September 2025. This strategy should be continuously monitored since patients’ demand will change rapidly.
creator: Lussia Mariesti Andriany
creator: Murtianingsih
creator: Titania Dwiandini
rights: Copyright (c) 2026 Lussia Mariesti Andriany, Murtianingsih, Titania Dwiandini http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 59
ending page: 68
doi: 10.32815/jpm.v7i1.2854

Enhancing UI/UX Design Competency Using Figma at SMK NU Donomulyo
type: item
description: Purpose: This study addresses the competency gap between vocational graduates and industry demands for UI/UX design skills through a Figma-based training program at SMK NU Donomulyo. Method: A hands-on, project-based workshop was delivered to 30 students. Effectiveness was measured via pre-test/post-test assessments, final project rubrics, and participant satisfaction surveys. Practical Applications: The program provides students with industry-standard prototyping capabilities and ready-to-use digital portfolios, directly improving their employability in the growing digital design sector. Conclusion: Findings revealed a 40.6% knowledge improvement, 100% project completion, and high satisfaction (4.5/5.0). The initiative successfully bridges educational and industrial requirements, confirming hands-on training as a vital strategy for vocational digital readiness.
creator: Adriani Kala'lembang
creator: Suastika Yulia Riska
creator: Azwar Riza Habibi
creator: Widya Adhariyanty Rahayu
creator: Yudistira Arya Sapoetra
rights: Copyright (c) 2026 Adriani Kala'lembang, Suastika Yulia Riska, Azwar Riza Habibi, Widya Adhariyanty Rahayu, Yudistira Arya Sapoetra http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 69
ending page: 74
doi: 10.32815/jpm.v7i1.2855

Enhancing School Promotion Effectiveness through 2D Animation Training: A Community Service Project at SMK-NU Donomulyo
type: item
description: Purpose: This study aims to enhance SMK-NU Donomulyo's digital promotion capacity through 2D animation training, addressing the school's limited resources for producing effective promotional content in the competitive educational landscape. Method: A participatory action research design was employed, engaging teachers and Visual Communication Design students in hands-on training using Figma for graphic design, complemented by Canva and Animaker for animation development. Practical Applications: The findings enable sustainable, independent creation of promotional content, strengthening the school's digital marketing capabilities and enhancing visibility across social media platforms such as Instagram, TikTok, and YouTube. Conclusion: With 96% of participants mastering animation fundamentals and 100% successfully producing promotional animations, this training demonstrates that accessible, cost-effective tools can effectively build institutional digital capacity for educational promotion in the digital era.
creator: Vivi Aida Fitria
creator: Nicholaus Wayong Kabelen
creator: Lilis Widayanti
creator: Lukman Hakim
rights: Copyright (c) 2026 Vivi Aida Fitria, Nicholaus Wayong Kabelen, Lilis Widayanti , Lukman Hakim http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 75
ending page: 82
doi: 10.32815/jpm.v7i1.2858

HALILINTAR: An Ethnopreneur-Based Literacy And Entrepreneurship Strengthening Model Through Community Empowerment Corner In Nanggerang Village
type: item
description: Purpose: This study examines the HALILINTAR program in Nanggerang Village to address low literacy, limited digital skills, declining traditional crafts, and poor waste management through an ethnopreneur-based empowerment model. Method: A descriptive qualitative design utilized observation, interviews, surveys, and documentation across five community corners. Data were analyzed using Miles and Huberman’s interactive model with triangulation. Practical Applications: The integrated corner framework provides actionable strategies for hydroponics, digital marketing, craft preservation, and waste management, offering a replicable model for rural educational and economic empowerment. Conclusion: The program successfully established a participatory learning ecosystem that enhances functional literacy, cultural entrepreneurship, and environmental awareness. It serves as a proven best practice for achieving SDGs 4 and 8, advancing sustainable Smart Village development.
creator: Neneng Siti Fachirah
creator: Alya Rahman
creator: Resi Resviani
creator: Muhammad Rijal Wahid Muharram
creator: Eva Alawiah
creator: Anggi Novita Fitriani
rights: Copyright (c) 2026 Neneng Siti Fachirah, Alya Rahman, Resi Resviani, Muhammad Rijal Wahid Muharram, Eva Alawiah, Anggi Novita Fitriani http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 83
ending page: 92
doi: 10.32815/jpm.v7i1.2864

Assistance in Accelerating Halal Certification through the Self-Declare Scheme for Food/Beverage MSME Actors in Ponteh Village, Galis Subdistrict, Pamekasan Regency
type: item
description: Purpose: This community service activity aims to accelerate legal compliance among MSMEs in Ponteh Village, Pamekasan, by increasing understanding of SJPH and assisting with Halal Certificate applications through the Self-Declare Scheme. Method: This community service activity aims to accelerate legal compliance among MSMEs in Ponteh Village, Pamekasan, by increasing understanding of SJPH and assisting with Halal Certificate applications through the Self-Declare Scheme. Practical Applications: This accelerated mentoring model effectively addresses the digital and technical literacy barriers faced by micro MSMEs. The results can be replicated by other mentoring institutions to accelerate halal certification. Economically, this certification opens up wider market access and increases consumer confidence in local products. Conclusion: This program was very successful, with 100% of MSME partners successfully obtaining Halal Certificates. There was also a significant increase in partner knowledge (50%). The conclusion shows that the Self-Declare Scheme with intensive assistance is the most effective solution for micro MSMEs to achieve product legality.
creator: Samsuki
creator: Merie Satya Angraini
creator: Anisah Choirunnisa
creator: Erika Prilla Stevania
creator: Intan Thalia
rights: Copyright (c) 2026 Samsuki, Merie Satya Angraini, Anisah Choirunnisa, Erika Prilla Stevania, Intan Thalia http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 93
ending page: 101
doi: 10.32815/jpm.v7i1.2853

Introduction To The Concept Of Halal For Ayam Geprek Business Operators In Andamui Village, Curug Serang District, Banten
type: item
description: Purpose: This study aims to introduce the concept of halal to Ayam Geprek business operators in Andamui Village, Curug District, Serang City, Banten, and to assess the improvement in their understanding after receiving educational activities. The background of the study lies in Indonesia’s strong potential for halal industry development, contrasted with the relatively low level of halal literacy among micro-businesses. Method: A descriptive qualitative method with a participatory educational approach was employed. Data were collected through field observations, interviews, and the administration of pre-test and post-test. Educational sessions were conducted directly with three business owners who served as the main respondents in this activity. Practical Applications: The educational intervention supports the enhancement of halal literacy among micro-business operators, especially in understanding halal principles, recognizing the importance of halal certification, and strengthening religious awareness and motivation in applying halal practices. This activity demonstrates the relevance of continuous guidance to help develop a stronger halal industry ecosystem at the MSME level. Conclusion: The results showed an average increase of 20–30% in understanding after the educational program. Two of the three businesses already possessed halal certification, while one was still in the application process. Overall, face-to-face education proved effective in improving knowledge and awareness regarding the application of halal principles among Ayam Geprek business operators.
creator: Najmah Fairuz Zahira
creator: Kholisotun Najwa
creator: Mesi Arisinta
creator: Nafsiatul Zakiah
creator: Widi Ariyanti
rights: Copyright (c) 2026 Najmah Fairuz Zahira, Kholisotun Najwa, Mesi Arisinta, Nafsiatul Zakiah, Widi Ariyanti http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 102
ending page: 108
doi: 10.32815/jpm.v7i1.2865

Strengthening Farmers’ Skills in Sustainable Land Management in Marga Cinta Village, Moramo District, South Konawe Regency
type: item
description: Purpose: Conventional farming practices that rely heavily on inorganic fertilizers have contributed to soil degradation and declining land productivity in many rural areas. This community service program was implemented to strengthen farmers’ capacity in adopting sustainable land-management practices that restore soil health and support long-term agricultural productivity. Method: The program employed contextual agricultural extension combined with Focus Group Discussions (FGDs) to explore farmers’ perceptions, challenges, and existing practices. This was followed by an intensive two-month coaching period involving weekly field visits, hands-on training, and collaborative development of Standard Operating Procedures (SOPs) and group action plans for sustainable land management. The final stage consisted of systematic monitoring and evaluation to assess skill acquisition, behavioral change, and adoption levels among partner farmer groups. Practical Applications: The program facilitated the joint production and application of organic fertilizer using locally available crop residues. This activity served as both a practical demonstration of sustainable nutrient management and an alternative to residue burning, which commonly contributes to soil degradation. Conclusion: Findings show that many farmers lacked knowledge regarding soil quality, particularly the role of organic matter in maintaining soil fertility. Through capacity building, hands-on training, and participatory learning, the program successfully enhanced farmers’ awareness, skills, and commitment to improving soil health. The results indicate that strengthened ecological literacy can support the transition toward more sustainable and productive farming systems within the partner community.
creator: Sahindomi Bana
creator: La Ode Muhammad Erif
creator: Ema Hermawati Garusu
creator: Wa Ode Hastiani Fahidu
creator: Wa Ode Nanang Trisna Dewi
creator: Alfirman
rights: Copyright (c) 2026 Sahindomi Bana, La Ode Muhammad Erif, Ema Hermawati Garusu, Wa Ode Hastiani Fahidu, Wa Ode Nanang Trisna Dewi, Alfirman http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 109
ending page: 115
doi: 10.32815/jpm.v7i1.2856

A Study of Employee Character in Human Resource Development at the South Sumatra Provincial Archives Office
type: item
description: Purpose: The purpose of community service is to Analyze the character of employees at the South Sumatra Provincial Archives Office as a basis for human resource (HR) development. Method: The method used in this community service applies the HEXACO approach through observations and interviews with employees at the South Sumatra Provincial Archives Office. Practical Applications: The findings of this study can be applied to improve human resource development strategies by aligning training and development programs with the character traits of employees. Specifically, understanding employees’ conscientiousness and agreeableness allows the management of the South Sumatra Provincial Archives Office to design interventions that enhance discipline, teamwork, and cooperation. Conclusion: The effectiveness of human resource (HR) development programs is strongly influenced by employee character. This study applies the HEXACO personality theory (Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, Openness to Experience). In the Archives Office environment, the most prominent traits are Conscientiousness (discipline and meticulousness) and Agreeableness (friendliness and cooperativeness), as reflected in employees’ diligence, adherence to rules, and ability to work effectively in teams.
creator: Rizki Amaliyah
creator: Ryanti Isnania
rights: Copyright (c) 2026 Rizki Amaliyah, Ryanti Isnania http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 116
ending page: 123
doi: 10.32815/jpm.v7i1.2888

Psychoeducational To Strengthen Social Interaction, Academic Integrity,And Multicultural Character Among Adolescents At MTS As-Salam Palembang
type: item
description: Purpose: The purpose of community service is to provide educational psychology to strengthen social interaction, academic integrity, and multicultural character among children at Mts As-Salam Palembang. Method: The community service activity employed a descriptive qualitative approach to describe the implementation process and outcomes based on field conditions. Data were collected through observation, documentation, activity sheets, and participants’ reflection sheets. Data analysis was conducted using data reduction techniques and presented in a narrative form. Practical Applications: The results of this study indicate that psychoeducation programs are effective and applicable for implementation in school settings, particularly in guidance and counseling services. Approaches based on group discussions, role-playing, value dilemmas, and self-reflection have been proven to improve students' social interaction, academic integrity, and tolerance in a sustainable manner. Conclusion: It can be concluded that the psychoeducational program was implemented successfully and achieved its intended objectives. The two-week program, consisting of four sessions, had a positive impact on improving participants’ social interaction, academic integrity, and tolerance. Students demonstrated more adaptive communication skills, a better understanding of academic honesty and responsibility, and more open and respectful attitudes toward differences.
creator: Itryah
creator: Nadya Marsyah
rights: Copyright (c) 2026 Itryah, Nadya Marsyah http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 124
ending page: 132
doi: 10.32815/jpm.v7i1.2886

Implementing Multimodal Approach To Enhance English Vocabulary Learning Of Fourth Grade Student
type: item
description: Purpose: This study describes the implementation of a multimodal approach to enhance English vocabulary learning among fourth-grade students at a private Islamic elementary school in Palangka Raya. Method: A descriptive qualitative design was employed. Data were collected through classroom observations, student worksheets, reflection questionnaires, and documentation. Three worksheet types assessed vocabulary mastery, while observations and questionnaires explored student engagement. Practical Applications: Findings provide pedagogical insights for teachers designing interactive, multisensory English instruction that accommodates diverse learning styles and promotes active participation in primary education. Conclusion: The multimodal approach significantly improved students' vocabulary understanding, engagement, and enthusiasm. Integrating visual, auditory, and kinesthetic modes creates meaningful, enjoyable learning experiences, supporting effective vocabulary acquisition for young EFL learners.
creator: Fauzan Reza Fahlevi
creator: Najwa Rizki Amalia
creator: Diar Mukti Asri
creator: Nisrina Farida Ramadhanti
creator: Zaitun Qamariah
creator: Hesty Widiastuty
rights: Copyright (c) 2026 Fauzan Reza Fahlevi, Najwa Rizki Amalia, Diar Mukti Asri, Nisrina Farida Ramadhanti, Zaitun Qamariah, Hesty Widiastuty http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 133
ending page: 142
doi: 10.32815/jpm.v7i1.2873

Community-Based Education to Strengthen Landslide Risk Awareness in Gunungsari Vilage, Batu City, East Java, Indonesia
type: item
description: Purpose: This study aims to enhance local capacity for landslide mitigation in Gunungsari Village, Batu City, addressing limited community awareness and unsustainable land use in landslide-prone terrain. Method: A participatory community-based education approach was implemented in July 2025, involving household visits to 50 residents across five hamlets, distribution of illustrated leaflets, and focus group discussions with hamlet leaders covering landslide triggers, early warning signs, and mitigation measures using locally-adapted visuals and language. Practical Applications: The programme offers a replicable, low-cost disaster education model for landslide-prone rural areas to improve community preparedness and engagement. Conclusion: Results demonstrated increased disaster literacy, confidence, and preparedness among residents, confirming that contextual, participatory education effectively strengthens sustainable rural disaster resilience.
creator: Rivandi Pranandita Putra
creator: Vita Ayu Kusuma Dewi
creator: Heni Masruroh
creator: Dyah Arum Perwitasari
creator: Diaz Heksa Bintang Pamungkas
creator: Adip Wahyudi
creator: Evi Fitriana
creator: Melati Julia Rahma
creator: Mochammad Tri Herwanto
creator: Ferryati Masitoh
rights: Copyright (c) 2026 Rivandi Pranandita Putra, Vita Ayu Kusuma Dewi, Heni Masruroh, Dyah Arum Perwitasari, Diaz Heksa Bintang Pamungkas, Adip Wahyudi, Evi Fitriana, Melati Julia Rahma, Mochammad Tri Herwanto, Ferryati Masitoh http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 143
ending page: 152
doi: 10.32815/jpm.v7i1.2899

Nonformal Education Strategy Enhancing Learning Motivation And Discipline To Prevent Dropout In Sijunjung
type: item
description: Purpose: This study addresses low learning motivation and school dropout risks among children in Sijunjung, West Sumatra, by implementing a non-formal education intervention. Method: A one-week community engagement program employed participatory methods, including interactive activities in literacy, numeracy, science, and sports, tailored to children's developmental levels; data were collected through observation and interviews. Practical Applications: The program offers a replicable, community-based model that integrates play-based learning with academic skill-building, providing practitioners and policymakers with strategies to enhance early childhood engagement in underserved areas. Conclusion: Significant improvements in children's learning eagerness, basic numeracy understanding, and communication confidence demonstrate that enjoyable, structured non-formal education can strengthen educational foundations and potentially mitigate future dropout rates.
creator: Dony Novaliendry
creator: Yustitia Harti
creator: Vitselly Marlinda Rizalfitri
creator: Razifa Mutiara Hani
creator: Arini Nisaul Khaira
creator: Sapta Dewi Samudra
creator: Sandra Agustin
rights: Copyright (c) 2026 Dony Novaliendry, Yustitia Harti, Vitselly Marlinda Rizalfitri, Razifa Mutiara Hani, Arini Nisaul Khaira, Sapta Dewi Samudra, Sandra Agustin http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 153
ending page: 162
doi: 10.32815/jpm.v7i1.2898

Ecobrick Innovation For Plastic Waste Reduction And Community Environmental Awareness In Sijunjung
type: item
description: Purpose: This study addresses plastic waste management challenges in Sijunjung Regency by introducing ecobrick innovation to enhance environmental sustainability and community awareness. Method: Employing a community service approach, the research utilized literature review and field observation methods. Data were collected through documentation and direct observation of ecobrick production in Jorong Taruko Nagari Tanjung, then analyzed descriptively. Practical Applications: Ecobricks transform non-organic plastic waste into functional garden elements, providing communities with a creative, low-cost waste management solution that improves environmental aesthetics, reduces pollution, and strengthens collective environmental stewardship through participatory engagement. Conclusion: The initiative significantly shifted community mindsets toward sustainable waste practices, demonstrating ecobrick as an effective, innovative strategy for mitigating plastic pollution while fostering cleaner, healthier, and more sustainable living environments through empowered local action.
creator: Arininisaulkhaira_17
creator: Dony Novaliendry
creator: Divia Tri Ananda
creator: Helma Wadria Putri
creator: Helmi Wadria Putri
creator: Mutia Ulfah
creator: Nursipa Amanda
creator: Khafila Demara
creator: Parbagian Tambunan
creator: Qodrialfarisi Tambunan
rights: Copyright (c) 2026 Arininisaulkhaira_17, Dony Novaliendry, Divia Tri Ananda, Helma Wadria Putri, Helmi Wadria Putri, Mutia Ulfah, Nursipa Amanda, Khafila Demara, Parbagian Tambunan, Qodrialfarisi Tambunan http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 163
ending page: 170
doi: 10.32815/jpm.v7i1.2900

Building Polite Character In Orphanage Children Through Fairy Tales And Short Songs
type: item
description: Purpose: This community service activity aimed to instill the four magic words—please, sorry, excuse me, and thank you—in orphanage children through creative storytelling and songs, addressing limited guidance on politeness in institutional care settings. Method: Using qualitative action research, the study employed fairy tales, sing-along techniques, role-play simulations, and interactive discussions with 15 children aged 6–16 at Nurul Iman Enam Berlian Orphanage over three days. Practical Applications: The creative approach offers an effective, enjoyable strategy for character education that orphanages, schools, and community programs can adopt to foster polite social interactions among children. Conclusion: Results demonstrated improved understanding and application of politeness values, confirming that narrative and musical methods effectively support early character development, though sustained reinforcement and caregiver involvement remain essential for lasting behavioral change.
creator: Dony Novaliendry
creator: Elsi Permata Sari
creator: Alisyia Guspita
creator: Febby Elvia
creator: Deschika Dwi Alyanti
creator: Hafiz Anugrah
creator: Viola Syahdriati Putri
creator: Zahwa Rahayu
rights: Copyright (c) 2026 Dony Novaliendry, Elsi Permata Sari, Alisyia Guspita, Febby Elvia, Deschika Dwi Alyanti, Hafiz Anugrah, Viola Syahdriati Putri, Zahwa Rahayu http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 171
ending page: 179
doi: 10.32815/jpm.v7i1.2903

Transforming Plastic Waste Into Ecobricks For Park Revitalization And Environmental Education
type: item
description: Purpose: This study addresses severe plastic waste accumulation degrading public park aesthetics by transforming waste into ecobricks for space revitalization and environmental education. Method: A one-month community program (June–July 2025) utilized waste counseling, hands-on ecobrick training, collaborative production, and educational board installation, documented through field observations and photography. Practical Applications: The ecobrick model provides a low-cost, scalable waste management strategy for municipalities, fostering community cooperation while delivering accessible environmental education tools for schools and public areas. Conclusion: Producing 80 ecobricks created a park icon and informational displays, significantly improving park cleanliness and public awareness. This confirms ecobricks as a sustainable, community-driven solution for plastic waste reduction and environmental stewardship.
creator: Dony Novaliendry
creator: Riani
creator: Rahmadina Oktarina
creator: Azraril Azizah
creator: Gladis Aprilia Rahayu
creator: Humaira Khairunnisa
creator: Aliman
creator: Muhammad Figli Fajar
rights: Copyright (c) 2026 Dony Novaliendry, Riani, Rahmadina Oktarina, Azraril Azizah, Gladis Aprilia Rahayu, Humaira Khairunnisa, Aliman, Muhammad Figli Fajar http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 180
ending page: 189
doi: 10.32815/jpm.v7i1.2906

Optimization of Student Internships in Supporting The Services and Administration of Introwisata Surabaya Tour & Travel
type: item
description: Purpose: This study examines the optimization of student internships as community service to enhance service quality and administrative management at Introwisata Surabaya Tour & Travel, addressing human resource limitations in tourism operations. Method: Employing a descriptive qualitative design within an applied community service framework, data were collected through observation, activity logbooks, documentation, and evaluation discussions during a four-month internship period. Practical Applications: Findings demonstrate that student internships provide strategic operational support by improving administrative organization, service coordination, and communication practices, particularly during peak tourism periods. Conclusion: The internship program positively contributed to service efficiency, administrative effectiveness, and student professional development, indicating its potential as a sustainable, replicable community service model for the tourism industry.
creator: Awalia Amanda
rights: Copyright (c) 2026 Awalia Amanda http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 190
ending page: 198
doi: 10.32815/jpm.v7i1.2907

Introducing Basic English to Indonesian Heritage Children in Japan Through a Winter Camp Community Service Program
type: item
description: Purpose: This study analyzes a Winter Camp program introducing basic English to Indonesian heritage children in Japan, addressing pedagogical challenges for receptively bilingual learners dominant in Japanese. Method: Employing a descriptive qualitative approach, data were collected through observation, documentation, and reflective notes during alphabet instruction, games, and interactive competitions. Practical Applications: Findings demonstrate that immersive, joy-based, activity-driven strategies effectively enhance English exposure for heritage learners in multilingual diaspora contexts, offering replicable models for community-based language initiatives. Conclusion: The Winter Camp successfully fostered engagement and enthusiasm among linguistically diverse participants, providing practical insights for designing context-sensitive English instruction within community service programs abroad.
creator: Salmah
creator: Hesty Widiastuty
creator: Nur Syamsiyah Sriman
rights: Copyright (c) 2026 Salmah, Hesty Widiastuty, Nur Syamsiyah Sriman http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 199
ending page: 207
doi: 10.32815/jpm.v7i1.2901

Education on the Use of Biopore Infiltration Holes for Flood Prevention at SDN 100 Kendari, Kambu Village, Kambu District, Southeast Sulawesi
type: item
description: Purpose: This program aimed to enhance elementary students’ understanding of biopore infiltration holes as a low-cost solution for mitigating waterlogging and addressing inadequate drainage at SDN 100 Kendari. Method: The intervention combined interactive lectures, live demonstrations, hands-on construction, and guided discussions. Learning outcomes were evaluated using standardized pre-test and post-test instruments. Practical Applications: The activity enabled students to construct functional biopores that improve groundwater absorption, reduce surface runoff, and facilitate organic waste management, providing a replicable framework for school-based environmental management. Conclusion: Student comprehension significantly increased from 10–20% to 80–90%. These results demonstrate that participatory environmental education effectively fosters ecological literacy and supports localized flood mitigation in urban school settings.
creator: La Ode Siwi
creator: Ridwan Adi Surya
creator: Wa Ode Hastiani Fahidu
creator: Ema Hermawati Garusu
creator: Abdul Manan
creator: La Ode Muhammad Erif
creator: Lies Indriyani
creator: Sahindomi Bana
creator: La Gandri
creator: Muhammad Saleh Qadri
rights: Copyright (c) 2026 La Ode Siwi, Ridwan Adi Surya, Wa Ode Hastiani Fahidu, Ema Hermawati Garusu, Abdul Manan, La Ode Muhammad Erif, Lies Indriyani, Sahindomi Bana, La Gandri, Muhammad Saleh Qadri http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 208
ending page: 215
doi: 10.32815/jpm.v7i1.2874

Digital Marketing Improvement of iCatGroomer MSMEs Through Optimization of Social Media and Online Platforms
type: item
description: Purpose: This study aims to address the limited digital marketing capabilities of iCatGroomer, an MSME in Salatiga, which struggles with insufficient human resources for content creation and the absence of an official website. The research highlights the importance of strengthening digital presence to enhance competitiveness and support MSME growth in the digital era. Method: A Participatory Assistance approach was used, involving observations, interviews, needs analysis, content strategy development, photo and video production, caption writing, scheduled content posting, and the creation of a simple website. Practical Applications: The findings support MSMEs in improving online visibility, increasing audience engagement, and establishing professional digital platforms. These improvements can enhance marketing effectiveness, customer communication, and long-term business sustainability. Conclusion: The project resulted in improved social media activity, higher engagement, and a functional website, demonstrating significant contributions to iCatGroomer’s digital presence and marketing strategy.
creator: Meilani Handayani
creator: Arkaantiar Bintang Fajar
creator: Marel Pradnya Tuanakotta
creator: Cecilia Oktaviani Priyanto
rights: Copyright (c) 2026 Meilani Handayani, Arkaantiar Bintang Fajar, Marel Pradnya Tuanakotta, Cecilia Oktaviani Priyanto http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 216
ending page: 225
doi: 10.32815/jpm.v7i1.2878

Dissemination of Appropriate Technology for Integrated Areca Nut Peeling Machines to Support the Economic Improvement of Farmer Partners in Kayee Lee Village, Ingin Jaya District, Aceh Besar
type: item
description: Purpose: The purpose of this community service activity is to disseminate appropriate technology for areca nut peeling machines in Aceh Besar Regency. Method: In this product-based community service activity, the community service team offered several methods to meet the quality standard for areca nut (betel nut). The methods used in this community service activity include (i) a design method for manufacturing a betel nut peeling machine and (ii) a dissemination method to introduce the betel nut peeling machine to partners. Practical Applications: With this disseminated technology, dried areca nuts can be peeled in a shorter time and at a relatively higher capacity (50 kg per hour). Furthermore, the areca nuts peeled by this machine are relatively uniform in shape, improving the quality of the areca nuts ready for sale. Some other benefits that partners will experience with this disseminated technology include: (1) efficient time and labor required for the areca nut peeling process, (2) reduced risk of workplace accidents. Conclusion: This product-based community service has generated some benefits to the community and partners, in which the areca nut peeling machine can help boost the economy. By introducing this machine, the risk of workplace accidents can be avoided, and the production of betel nut can be improved.
creator: Ramayanty Bulan
creator: Ratna
creator: Muhammad Abrar
creator: Muhammad Rizal
creator: Darwin
rights: Copyright (c) 2026 Ramayanty Bulan, Ratna, Muhammad Abrar, Muhammad Rizal, Darwin http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 226
ending page: 232
doi: 10.32815/jpm.v7i1.2940

From Entrepreneurial Intention to Venture Creation: Leveraging Inclusive Sociopreneurship to Strengthen Student Entrepreneurship in Semarang
type: item
description: Purpose: This study seeks to advance inclusive and sustainable entrepreneurship through a sociopreneurship-based approach among prospective student entrepreneurs by strengthening capabilities in marketing, branding, business strategy, and financial management. Method: A participatory action framework was applied, involving observation, training, focus group discussions, internships, apprenticeships, and mentoring with selected partners. Data were collected through interviews, direct observation, and daily reports, and analysed using qualitative descriptive methods with triangulation. Practical Applications: The results highlight the relevance of an inclusive, sociopreneurship-oriented entrepreneurship model that supports higher education institutions in fostering competence development and translating entrepreneurial intention into meaningful action. Conclusion: The program enhanced students’ competencies, networks, and entrepreneurial commitment, while facilitating the practical realisation of business initiatives, thereby contributing to the emergence of new entrepreneurs.
creator: Wijang Sakitri
creator: Jarot Tri Bowo Santoso
creator: Nimas Aulia Pambajeng Miftahunnajah
rights: Copyright (c) 2026 Wijang Sakitri, Jarot Tri Bowo Santoso, Nimas Aulia Pambajeng Miftahunnajah http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 233
ending page: 243
doi: 10.32815/jpm.v7i1.2941

Maritime Safety Through Participation Training and Practical Demonstration for River and Lake Vessels in Muarakumbang, Banyuasin, South Sumatra, Indonesia
type: item
description: Purpose: This community engagement program was designed to enhance local knowledge and awareness regarding the proper use and maintenance of maritime safety equipment, including life jackets, lifebuoys, portable fire extinguishers (APAR), and other emergency apparatus. Method: The implementation strategy employed a direct practical approach, incorporating structured educational sessions, practical equipment demonstrations, and participatory discussions with community members. Practical Applications: The results indicate a significant improvement in participants’ knowledge, with the average score increasing from 48.25% in the pre-test (moderate category) to 82.75% in the post-test (good–excellent category), reflecting a learning gain of 34.50 percentage points. These findings based experience-based practices toward a more structured and preventive approach aligned with risk management principles. The training also enhanced participants’ understanding of the importance of safety equipment, particularly life jackets, as well as compliance with national regulations, including the Regulation of the Minister of Transportation Number PM 25 of 2015. The study concludes that structured and context-specific training interventions are effective in addressing knowledge gaps and reducing the risk of water transportation accidents, particularly among amateur fishermen. It is recommended that such programs be institutionalized and supported by continuous monitoring, regulatory enforcement, and multi-stakeholder collaboration to promote a sustainable culture of maritime safety in inland waterway communities. Conclusion: The structured educational interventions can serve as an effective mechanism for fostering maritime safety awareness at the community level. It is anticipated that such initiatives will contribute to the establishment of a sustainable maritime safety culture within coastal and riverine communities.
creator: Erli Pujianto
creator: Paulina Mutiara Latuheru
creator: Elfita Agustini
creator: Raden Muhamad Firzatullah
creator: Desti Yuvita Sari
rights: Copyright (c) 2026 Erli Pujianto, Paulina Mutiara Latuheru, Elfita Agustini, Raden Muhamad Firzatullah, Desti Yuvita Sari http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 244
ending page: 252
doi: 10.32815/jpm.v7i1.2944

Community Legal Education: Narcotics Prevention and Civil Rights Protection
type: item
description: Purpose: To empower communities through integrated legal education programs that prevent narcotics abuse, safeguard citizens' civil rights, and foster a safer, rights-respecting society. Method: This program employs a community-based, interactive legal education model to prevent narcotics abuse while protecting civil rights. It integrates preventive strategies like early awareness campaigns and rights education, drawing from successful Indonesian initiatives. Practical Applications: Practical applications of "Community Legal Education: Narcotics Prevention and Civil Rights Protection" involve real-world implementations that educate communities on drug risks while upholding rights like fair trials and rehabilitation access. These applications target schools, villages, and youth groups for sustainable impact. Conclusion: Community Legal Education on Narcotics Prevention and Civil Rights Protection effectively bridges knowledge gaps, empowering communities against drug abuse while safeguarding fundamental rights.
creator: Seri Mughni Sulubara
creator: Yeni Irma Normawati
creator: Harry Fauzi
creator: Bohari Muslim
creator: Amrizal
rights: Copyright (c) 2026 Seri Mughni Sulubara, Yeni Irma Normawati, Harry Fauzi, Bohari Muslim, Amrizal http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 253
ending page: 262
doi: 10.32815/jpm.v7i1.2962

Training on Corn-Based Healthy Nugget Innovation for BUMDes Kebontunggul
type: item
description: Purpose: This community service activity aimed to improve the knowledge and practical skills of BUMDes Kebontunggul administrators and members in processing corn into healthy nuggets as an innovative local food product with added value. Method: The activity was conducted at Kebontunggul Village Hall through three stages: preparation, implementation, and evaluation. The preparation stage included observation, coordination with BUMDes managers, and identification of local potential and partner needs. The implementation stage consisted of material delivery on corn value addition, healthy corn-based nugget formulation, and business opportunities, followed by hands-on practice in preparing and processing the product. The evaluation stage was carried out through observation of participation and assessment of participants’ understanding and practical involvement during the training. Practical Applications: The activity showed that participants improved their understanding of corn processing as a value-added product, were able to follow the stages of making healthy corn-based nuggets, and gained broader insight into the potential development of local food-based business initiatives within the BUMDes environment. Conclusion: This activity contributed to strengthening community capacity in local food diversification, increasing awareness of healthy food innovation, and supporting the initial development of corn-based products as a potential BUMDes business initiative.
creator: Zenita Afifah Fitriyani
creator: Oktaviani Permatasari
creator: Nurus Sabani
creator: Harjo Lukito
creator: Buyung Cahya Perdana
rights: Copyright (c) 2026 Zenita Afifah Fitriyani, Oktaviani Permatasari, Nurus Sabani; Harjo Lukito, Buyung Cahya Perdana http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 263
ending page: 274

AI-Enabled Digital Marketing Training for Economic Empowerment in an Orphaned Islamic Boarding School
type: item
description: Purpose: This community service aimed to enhance the economic independence of students and caregivers at Pondok Pesantren Yatim Dhuafa (PPYD) Al Ikhlas (Al Ikhlas Orphaned and Poor Islamic Boarding School) through artificial intelligence (AI)-based digital marketing training. The primary problem was low digital literacy and reliance on conventional marketing methods, which limited product reach. Method: A participatory action research (PAR) approach was employed. Activities included conceptual training, brand identity workshops, hands-on practice with AI tools (ChatGPT, Canva AI), and joint formulation of a digital marketing roadmap. The program involved 35 participants and was conducted over 4.5 hours. Practical Applications: The service directly improved participants' digital marketing competencies, optimized four business social media accounts, and increased posting frequency by 475% within two weeks post-intervention. AI integration enabled more efficient and creative promotional content production. Conclusion: The program succeeded in increasing participants' understanding by 68% (post-test mean score 82.4), forming a Digital Pesantren Team, and strengthening entrepreneurial motivation. A structured three-phase sustainability plan has been developed to maintain long-term impact.
creator: Heru Kustanto
creator: Pipit Rosita Andarsari
creator: Yuniar Fitriyani
rights: Copyright (c) 2026 Heru Kustanto, Pipit Rosita Andarsari, Yuniar Fitriyani http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 275
ending page: 281
doi: 10.32815/jpm.v7i1.2983

Empowering the Potential of Local SMEs Based on the SDGs in Pagelaran Village
type: item
description: Purpose: This community empowerment program in Pagelaran Village aims to empower local SMEs, thereby boosting the local economy through the implementation of digitalization in SDGs entrepreneurship to address the challenges of digital economic competition. Method: This program is implemented in five phases: identification, analysis, implementation, monitoring, and evaluation. Practical Applications: This initiative enhances the image of local SMEs in Pagelaran Village through professional product design and packaging, while marketing capabilities are strengthened through engaging social media content. Conclusion: Community service aimed at empowering local SMEs in Pagelaran Village can strengthen their capacity and competitiveness, thereby having a positive impact on the local economy.
creator: Dimas Wahyu Fahriski
creator: Aurora Sabrina Imtinan
creator: Agung Winarno
creator: Agus Hermawan
rights: Copyright (c) 2026 Dimas Wahyu Fahriski, Aurora Sabrina Imtinan, Agung Winarno, Agus Hermawan http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 282
ending page: 288
doi: 10.32815/jpm.v7i1.2988

Strengthening Financial Planning Competence Among Senior High School Students Through a Participatory School-Based Educational Intervention
type: item
description: Purpose: This community service program aims to strengthen financial planning competence among students of SMAN 2 Krakatau Steel, Cilegon, in response to persistently low financial literacy levels among senior high school students. The program specifically targets students from an industrial-zone school serving diverse socioeconomic backgrounds, where a baseline needs assessment revealed limited budgeting habits and high susceptibility to impulsive spending driven by digital wallet adoption. Method: The program was conducted on April 23, 2026, involving 50 students from grades 10 and 11 majoring in Social Sciences (IPS), through five sequential stages: basic financial literacy education, practical financial planning training, digital media implementation, responsible financial behaviour campaign, and mentoring and monitoring. Evaluation was conducted using pre-test and post-test instruments. Participants were selected based on curriculum relevance and school readiness. The 30% improvement threshold was established based on prior Indonesian community service benchmarks (Muthia et al., 2023; Arifin et al., 2025). Ethical considerations including participant awareness and institutional coordination were observed throughout. Practical Applications: The program produced an average 38.4% improvement in financial literacy scores, a financial education module, a digital financial recording template, and the formation of student financial literacy agents capable of continuing peer education. It is important to note that these gains reflect short-term knowledge and skill improvements; sustained behavioral change requires longitudinal follow-up, which is scheduled six months post-intervention. Conclusion: This program significantly and measurably improved students' financial knowledge, skills, and attitudes. The integrative approach, combining theory, hands-on practice, and digital media, proved effective. Findings should be interpreted with caution given the single-day format…
creator: Irna Maya Sari
creator: Muchamad Rizky Fauzi
creator: Siti Agistriyani
creator: Dhea Putri Anggraeni
rights: Copyright (c) 2026 Irna Maya Sari, Muchamad Rizky Fauzi, Siti Agistriyani, Dhea Putri Anggraeni http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 289
ending page: 296
doi: 10.32815/jpm.v7i1.2985

Market-Based Dynamic Capability Model with the Role of Government as Mediator for the Sustainability of SME Enterprises South Meruya, West Jakarta
type: item
description: Purpose: To examine how market-based dynamic capabilities influence SME sustainability in South Meruya, West Jakarta, emphasizing the mediating role of government support. Method: A conceptual model grounded in Resource-Based and Market-Based View theories was tested using questionnaire data from 25 SMEs, analyzed via Structural Equation Modeling (SEM). Practical Applications: Findings inform targeted training programs and policy frameworks that strengthen SMEs' adaptive capacity, export orientation, and responsiveness to sustainability demands through enhanced market-based knowledge and resource integration. Conclusion: Dynamic capabilities are effectively cultivated when SMEs strategically align market-oriented resources, capabilities, and knowledge within volatile, competitive environments, with government support critically mediating these relationships to foster long-term business sustainability.
creator: Sonny Indrajaya
creator: Tine Yuliantini
creator: Suprapto
creator: Nia Kusuma Wardhani
creator: Winda Widianty
creator: Sri Hartono
creator: Zikri Muhammad
creator: Muhamad Maizar
rights: Copyright (c) 2026 Sonny Indrajaya, Tine Yuliantini, Suprapto, Nia Kusuma Wardhani, Winda Widianty, Sri Hartono, Zikri Muhammad, Muhamad Maizar http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 297
ending page: 304
doi: 10.32815/jpm.v7i1.2986

Legal Participatory Legal Counseling to Realize Sei Mencirim Village as a Region Free of Violence against Women and Children
type: item
description: Purpose: Violence against women and children in Indonesia's rural areas is frequently concealed by cultural normalization and limited access to formal legal tools. Method: This legal counseling activity was carried out in Sei Mencirim Village, Sunggal District, Deli Serdang Regency, The approach method used is counseling involving village officials, community leaders, women and the surrounding community by conducting discussions and questions and answers in accordance with the conditions of the village community. Practical Applications: Practically, this social transformation is realized through the establishment of Village Movement Cadres who actively engage in micro-sharing, safe zone mapping, and enhancing the national complaint channel, as evidenced by real case reports submitted via SAPA 129 after the activities. Conclusion: This study enhances the PAR methodology by translating formal law into local language and empowers rural Indonesian communities as active legal agents.
creator: Junaidi Lubis
creator: Tika Rohani Zega
creator: Delina Giawa
creator: Alexius Saroniat Harefa
creator: Juliya Maria
rights: Copyright (c) 2026 Junaidi Lubis, Tika Rohani Zega, Delina Giawa, Alexius Saroniat Harefa, Juliya Maria http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 305
ending page: 313
doi: 10.32815/jpm.v7i1.2999

Strengthening Digital Entrepreneurial Mindsets And Affiliate Marketing Practices Toward Women Economic Independence In Kebumen
type: item
description: Purpose: This community service aims to enhance women's digital literacy and entrepreneurial mindset through affiliate marketing training to foster economic independence. Method: A participatory approach was employed at the PKK Building, Kebumen, involving counseling, interactive discussions, and hands-on practice with affiliate platforms and social media promotion. Practical Applications: Findings demonstrate that affiliate marketing offers accessible income opportunities for women and MSMEs with minimal capital, enabling flexible home-based enterprises through digital platforms. Conclusion: Participants exhibited improved understanding of digital entrepreneurship, increased self-confidence, and practical skills in affiliate marketing, indicating that targeted digital literacy interventions can effectively empower women economically in the digital transformation era.
creator: Siti Barokah
rights: Copyright (c) 2026 Siti Barokah http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 314
ending page: 320
doi: 10.32815/jpm.v7i1.3005

Enhancing Community Economic Self-Reliance through Training on the Processing of Local Food-Based Chips
type: item
description: Purpose: This Community Service Program (PkM) aimed to strengthen community economic self-reliance through local food-based chip processing training in the Cluster Houten KSB area, Serang City, Banten. The program addressed the issue of unemployment and limited entrepreneurial skills among community members by providing alternative opportunities for household income generation through home-based businesses utilizing local resources. Method: The program employed a participatory training approach conducted on May 18, 2026. The activities included material presentations, practical demonstrations, production assistance, and interactive discussions on business opportunities and product marketing strategies. The training focused on processing sweet potatoes, cassava, and bananas into value-added chip product. Practical Applications: The program outcomes can be applied to support the development of small-scale and home-based enterprises. The acquired knowledge and skills in product processing, packaging, and business management may assist participants in creating sustainable income sources, expanding local entrepreneurship, and promoting community-based economic development. Conclusion: The results indicated improvements in participants’ knowledge and practical skills related to chip production and small business management. Participants also showed strong enthusiasm and motivation to establish independent businesses, suggesting that the program has potential to create economic opportunities, reduce unemployment, and strengthen the local creative economy.
creator: Basrowi
creator: Abdur Rahman Irsyadi
creator: Gema Ika Sari
creator: Uli Wildan Nuryanto
creator: Hidayatulloh
creator: Nani Rohaeni
creator: Muhammad Fahri Ali
creator: Dian Novitasari
creator: Ahmad Riadudin
rights: Copyright (c) 2026 Basrowi, Abdur Rahman Irsyadi, Gema Ika Sari, Uli Wildan Nuryanto, Hidayatulloh, Nani Rohaeni, Muhammad Fahri Ali, Dian Novitasari, Ahmad Riadudin http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 321
ending page: 330
doi: 10.32815/jpm.v7i1.3007

Strengthening Community Economic Independence through Home Industry-Based Virgin Coconut Oil (VCO) Production Training in Serang City
type: item
description: Purpose: This Community Service Program (PkM) aimed to strengthen community economic independence through home industry-based Virgin Coconut Oil (VCO) production training for unemployed community members in Serang City, Banten. The program addressed unemployment issues and the limited utilization of local resources for productive economic activities. Method: The program employed a participatory training approach involving lectures, demonstrations, hands-on practice, interactive discussions, and mentoring sessions. Training materials included coconut selection, VCO processing techniques, hygiene and quality control, packaging, and basic marketing strategies. The activity involved productive unemployed residents as the main participants. Practical Applications: The program provides practical benefits by equipping participants with entrepreneurial knowledge and technical skills that can be applied to establish sustainable home-based businesses, create additional income sources, and support local economic development. Conclusion: The program improved participants’ knowledge and practical skills in VCO production and increased motivation to develop independent businesses, contributing to community economic empowerment and unemployment reduction.
creator: Abdur Rahman Irsyadi
creator: Basrowi
creator: Nani Rohaeni
creator: Gema Ika Sari
creator: Fahrurozi
creator: Ela Melinda
creator: Siti Hamdiah
creator: Azmi Afifah
creator: Silvia Maharani
creator: Atik Budi Paryanti
creator: Rahmadiana
rights: Copyright (c) 2026 Abdur Rahman Irsyadi, Basrowi, Nani Rohaeni, Gema Ika Sari, Fahrurozi, Ela Melinda, Siti Hamdiah, Azmi Afifah, Silvia Maharani, Atik Budi Paryanti, Rahmadiana http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 331
ending page: 341
doi: 10.32815/jpm.v7i1.3008

Training on the Utilization of Coconut Husk Waste into High-Value and Environmentally Friendly Industrial and Agricultural Products (Coco Peat, Bistel, and Coco Bristle)
type: item
description: Purpose: This community empowerment program aimed to improve community knowledge, technical skills, and entrepreneurial interest in utilizing coconut coir waste to produce environmentally friendly and high-value products, namely coco peat, bistel (coco fiber), and coco bristle. The program addressed the issue of underutilized agricultural waste and the limited public awareness regarding its economic potential for supporting sustainable local economic development. Method: The program employed a participatory approach involving lectures, demonstrations, hands-on practice, interactive discussions, and technical assistance. The participants consisted of 17 community members and local small business actors. The effectiveness of the program was evaluated through observations and comparisons of participants’ knowledge and skill levels before and after the training activities. Practical Applications: The findings provide practical implications for community empowerment and sustainable waste management. The acquired skills can be applied in the development of small-scale businesses based on coconut coir processing, contributing to value-added product creation, income generation, and environmentally friendly agricultural and industrial practices. Conclusion: The program significantly improved participants’ knowledge and technical skills in processing coconut coir waste into valuable products. The findings indicate that coconut coir utilization can support community economic empowerment, reduce organic waste, and promote sustainable local resource-based industries.
creator: Nani Rohaeni
creator: Abdur Rahman Irsyadi
creator: Gema Ika Sari
creator: Basrowi
creator: Bambang Dwi Suseno
creator: Azimi Faqqihuddin Arsyad
creator: Muhammad Fahmi Baehaqi
creator: Indriana Puspitasari
rights: Copyright (c) 2026 Nani Rohaeni, Abdur Rahman Irsyadi, Gema Ika Sari, Basrowi, Bambang Dwi Suseno, Azimi Faqqihuddin Arsyad, Muhammad Fahmi Baehaqi, Indriana Puspitasari http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 342
ending page: 355
doi: 10.32815/jpm.v7i1.3009

Technical Advice For Students Interested In Poultry Subjects At The Animal Science Faculty - University Of Nusa Cendana
type: item
description: Purpose: To enhance poultry science students’ research independence and data validity by addressing practical training gaps in animal science education, ultimately strengthening methodological rigor in poultry research. Method: Fifteen Animal Science students from Universitas Nusa Cendana participated in a structured program integrating theoretical lectures, simulation demonstrations, and hands-on practice in experimental poultry facilities to evaluate competency development. Practical Applications: Improved technical proficiency enables reliable experimental data collection for poultry nutrition and production studies, directly supporting agricultural research, farm management optimization, and evidence-based industry practices. Conclusion: The training significantly increased research independence, methodological understanding, and experimental discipline, providing an effective educational strategy to advance accuracy and innovation in poultry science.
creator: Ni Gusti Ayu Mulyantini
creator: Ni Putu Febri Suryatni
rights: Copyright (c) 2026 Ni Gusti Ayu Mulyantini, Ni Putu Febri Suryatni http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 356
ending page: 361
doi: 10.32815/jpm.v7i1.2852

Integrating Digital Accounting Systems And Social Media To Enhance Marketing At PT. Juwara Satoe
type: item
description: Purpose: This study examines the implementation of digital-based Accounting Information Systems (AIS) to support product marketing at PT. Juwara Satoe, addressing the need for technological adaptation in small food enterprises. Method: Employing field work practice, data were collected through direct participation in operational activities, observation of digital system utilization, and documentation of social media marketing strategies on Instagram and TikTok. Practical Applications: Findings demonstrate that digital AIS enhances transaction recording, inventory management, and financial reporting accuracy, while social media integration expands market reach and consumer engagement. Conclusion: The integration of digital AIS and social media marketing significantly improves operational efficiency and product promotion effectiveness, providing a replicable model for small food enterprises seeking digital transformation in competitive markets.
creator: Dwi Rahma Dani
creator: Dea Verliana
creator: Siska Zelia Mahesa
creator: Putri Azzarah Permata Juri
creator: Nina Yulianasari
rights: Copyright (c) 2026 Dwi Rahma Dani, Dea Verliana, Siska Zelia Mahesa, Putri Azzarah Permata Juri, Nina Yulianasari http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 362
ending page: 368
doi: 10.32815/jpm.v7i1.3010

Cloud-Based Inventory Control Improves Order Fulfillment Accuracy For University Micro-Entrepreneurs
type: item
description: Purpose: This study addresses inventory mismanagement among Shopee student-preneurs, specifically tackling dead-stock accumulation, stockouts, and limited storage that trigger order cancellations and penalize store performance. Method: A six-month intervention engaged twenty fashion student-preneurs at ITB Asia Malang through structured phases. The program implemented a cloud-based Google Sheets system with Reorder Point formulas, utilizing pre/mid/post-tests and operational tracking. Practical Applications: The digital tool enables real-time stock monitoring, automated alerts, and data-driven procurement. This cost-effective model helps e-commerce micro-entrepreneurs optimize limited storage, prevent capital lock-up, and streamline fulfillment workflows. Conclusion: Cognitive mastery improved significantly from 40 to 85. The system substantially reduced stockouts and dead stock, enhancing operational efficiency. Despite external supplier variables, cloud-based inventory control successfully improves order fulfillment accuracy and business sustainability.
creator: Ahmad Nizar Yogatama
creator: Fadilla Cahyaningtyas
creator: Rita Indah Mustikowati
creator: Zurina Binti Zulkifli
creator: Widiya Dewi Anjaningrum
rights: Copyright (c) 2026 Ahmad Nizar Yogatama, Fadilla Cahyaningtyas, Rita Indah Mustikowati, Zurina Binti Zulkifli, Widiya Dewi Anjaningrum http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 369
ending page: 379
doi: 10.32815/jpm.v7i1.3011

Socialization of Digital Marketing as an Effort to Enhance the Capacity and Competitiveness of MSMEs in Jambangan Village
type: item
description: Purpose: This study aims to enhance the capacity and competitiveness of MSMEs in Desa Jambangan, Malang, through digital marketing socialization, addressing limited digital literacy and restricted market access. Method: The study employed an applied research approach using a community service method conducted in three stages: preparation, implementation, and evaluation. Data were collected through observations, interviews, and documentation involving 10 MSME participants selected using purposive sampling. Practical Applications: The program introduced practical digital marketing tools such as social media, content creation applications, and online marketplaces. The results demonstrate that MSMEs were able to improve their understanding and initial skills in utilizing digital platforms for business promotion and market expansion. Conclusion: The findings indicate that digital marketing socialization effectively improves MSME capacity and supports business competitiveness. This study contributes to a practical and community-based approach to MSME digital transformation in rural areas.
creator: Lila Rahajeng
creator: Tasnim Nikmatullah Realita
rights: Copyright (c) 2026 Lila Rahajeng, Tasnim Nikmatullah Realita http://creativecommons.org/licenses/by/4.0
license: http://creativecommons.org/licenses/by/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 7
number: 1
starting page: 380
ending page: 386
doi: 10.32815/jpm.v7i1.2997