PEMASARAN KULINER INDONESIA BERBASIS DIGITAL MARKETING SEBAGAI SARANA GASTRO DIPLOMASI

  • Senny Luckyardi Universitas Komputer Indonesia
  • Diva Anindita Apriliani Universitas Komputer Indonesia
Keywords: Pemasaran Digital, Gastro Diplomasi, Produk Kuliner

Abstract

Penelitian ini bertujuan untuk mengkaji pemasaran kuliner berbasis digital sebagai alat Gastro Diplomacy. Mempromosikan kuliner asli Indonesia ke negara lain dapat memajukan perekonomian negeri. Penelitian ini menggunakan data kualitatif dengan mengumpulkan berbagai artikel dan jurnal serta menganalisis kuesioner. Hasil penelitian ini adalah media digital efektif untuk meningkatkan pemasaran kuliner lokal sebagai alat Gastro Diplomasi. Melalui media digital, kuliner dapat dikenal dan dijelajahi generasi muda serta dapat mempopulerkan budaya Indonesia yang kaya aneka  rempah dan menghasilkan banyak kuliner dari ramuan ini. Pemasaran berbasis digital dapat memperkenalkan masakan Indonesia yang kaya rempah kepada orang asing sebagai soft power Indonesia dan meningkatkan daya saing usaha kuliner Indonesia.

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Published
2022-08-04
How to Cite
Luckyardi, S., & Apriliani, D. A. (2022). PEMASARAN KULINER INDONESIA BERBASIS DIGITAL MARKETING SEBAGAI SARANA GASTRO DIPLOMASI. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 16(2), 282-291. https://doi.org/10.32815/jibeka.v16i2.968