PERANCANGAN BUSINEES MODEL CANVAS DAN BLUE OCEAN STRATEGY UNTUK SCALE UP USAHA PENGRAJIN ALAS KAKI SOOKO MOJOKERTO
The small footwear industry is a commodity that residents in Sooko, Mojokerto, can rely on. Affected by Covid-19, since May 2020 exports have had a significant effect on business continuity, while the local market was felt at the end of March. Buyers tended to cancel their orders and many craftsmen's businesses were closed. The canvas business model is an instrument in creating new businesses. To deal with new market situations, the blue ocean strategy is chosen then. In producing the BMC formula, several changes are made to: customer relationship in endorsement; stalls on the Channel; Key Activities in online sales and digital marketing as well as patent rights. Revenue Streams on product usage fees and licensing, then focusing on direct selling and indirect selling. Scale-up of efforts carried out in production & digital marketing collaboration. Increasing in brand & design patents and also sales platforms. The highest scale value is branding.
Hadi, S. (2020). Revitalization Strategy for Small and Medium Enterprises after Corona Virus Disease Pandemic (Covid-19) in Yogyakarta. Journal of Xi'an University of Architecture & Technology XII (2), 4068–4076
Hanan Alhaddi 1. (2014). Blue Ocean Strategy and Sustainability for Strategic Management. Lawrence Technological University, Southfield, MI, 125–131. https://doi.org/10.7763/IPEDR.2014.V82.16
Herawati, N. (2019). Penerapan Bisnis Model Kanvas Dalam Penentuan Rencana Manajemen Usaha Kedelai Edamane Goreng. Jurnal Agroteknologi, 13(01), 42–51
Kim, W.C., & Mauborgne, R. 1997. Value innovation: The Strategic Logic of High Growth. Harvard Business Review, 75(1): 103-112.
Makkulau. (2017). Analisis Strategi Bisnis Dalam Meningkatkan Market Share Dengan Menggunakan Pendekatan Analisis Business Model Canvas (BMC) Dan SWOT Analysis Pada PT Semen Tonasa. Jurnal Bisnis, Manajemen Dan Informatika, 14(2), 149–159.
Osterwalder, A., and Pigneur, Y. (2005). “Clarifying Business Models; Origins, Present and future of the Concept.” Communications of the Association for Information Systems, 16(1), pp. 1-25
Kim, W.C., & Mauborgne, R. (2005). Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, US: Harvard Business School Press
Kim W.C, Mauborgne R. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant: Harvard business review Press
Ostewalder, A., and Pigneur, Y. (2012). Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Published by John Wiley & Sons,
https://katadata.co.id/ekarina/berita/5f046e399bfed/meski-ada-pandemi-ekspor-industri-alas-kaki-naik-15-di-triwulan-i. Meski Ada Pandemi, Ekspor Industri Alas Kaki Naik 15% di Triwulan I. Kata Data (7 Juli 2020, 19:44, di unduh 1 Januari 2021)
https: //www.tagar.id/enam-jurus-bisnis-umkm-hadapi-covid19. Enam Jurus Bisnis UMKM Hadapi Covid-19. Tagar
https: //www.wartaekonomi.co.id/read277929/hai-pelaku-ukm-ini-5-strategi-hadapi-dampak-covid-19. Hai, Pelaku UKM! Ini 5 Strategi Hadapi Dampak Covid-19. Warta Ekonomi.
Jamilah Hassan Basri, Mohd Pisol Ghadzali, M. I. I. (2011). Blue Ocean Strategy: The Application In Universiti Sins Malaysia Library. Prosiding Seminar Kebangsaan Perpustakaan Akademik 2011, 46–60.
Maria Muliana*, A. I. S. (2019). Combine Business Model Canvas, Blue Ocean Strategy, and Analytical Hierarchy Process to Develop Business Model of Malkita Mall Jakarta. Advances in Economics, Business and Management Research, Volume 149, 284–290.
Nasib, I & Sudarmaji, E. (2017). Model Bisnis Kanvas: Alat Untuk Mengidentifikasi Peluang Bisnis Baru Bagi Pengusaha UKM Indonesia. Conference: 1st National Conference on Business and Entrepreneurship “Building Indonesia Business and Entrepreneurial Platform”
Orlov, A. K., & Chubarkina, I. Y. (2017). Blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure. MATEC Web of Conferences, 106, 08015. https://doi.org/10.1051/matecconf/201710608015
Rezqi, M. G., & Ghina, A. (2015). Analisis Model Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) Di Bidang Sepatu Dengan Menggunakan Pendekatan Business Model Canvas Studi Kasus: UMKM “GZL” dan UMKM “ASJ” Di Kota Bandung Pada Tahun 2014. E-Proceeding of Management: Vol.2, No.1 April 2015 | Page 4, 2(1), 38–46.
Copyright (c) 2021 Sujani Sujani, Mochamad Syaiful Arif
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license according to the terms of the license of Common Creative selected by the journal manager that is CC-By -SA under the Creative Commons Attribution-ShareAlike 4.0 International License. Since the copyright of the manuscript remains to the author.