PRODUK KOSMETIK PALSU: MINAT PEMBELIAN BERDASARKAN PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI

  • Satria Putra Utama Universitas Islam Malang
  • Risca Kurnia Sari Institut Pertanian Malang
  • Ahmad Subhan Mahardhani Universitas Islam Malang
Keywords: social factors, personal factors, buying interest

Abstract

The rapidly growing cosmetic industry has caused intense competition for both legal and illegal cosmetic products. The purpose of this study is to analyze and measure the influence of social factors on interest in buying and using fake cosmetic products, explore the basic causes of consumers buying and using fake cosmetic products, and measure the influence of personal factors on interest in buying and using fake cosmetic products in the city community. Poor. This type of research is a survey research, namely research that takes a sample from a population and uses a questionnaire as the main data collection instrument. Thus, this research is categorized as explanatory research. The number of respondents in this study were 100 people. The research sample was taken using purposive sampling technique. The data collection method used is a questionnaire method, then the data is processed through SPSS software. The analytical tool in this study uses linear regression.

References

Asnawi, Anita; Augustinah, Fedianty. 2015. Pengaruh Faktor Sosial Dan Personal Terhadap Sikap Konsumen Dan Minat Beli Barang Fashion Palsu. Jurnal Ilmu Administrasi. Vol. XII, No. 2. Hal. 331 – 350.

Creswell, J.W. 2010. Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed, Edisi Ketiga. Jogjakarta: Pustaka Pelajar.

Engel, James F.; Blackwell, Roger D.; Miniard, Paul W. 2000. Perilaku Konsumen. Alih Bahasa: Drs. F.X. Budiyanto. Jilid 1. Binarupa Aksara. Jakarta.

Deswindi, L. 2007. Kecepatan Tingkat Penerimaan Dan Perilaku Konsumen Terhadap Produk Lama Yang Mengalami Perubahan Dan Produk Inovasi Baru Dalam Upaya Memasuki Dan Merebut Pasar. Business & Management Journal Bunda Mulia, vol.3, no.2.

Dewanthi, Desyra Sukma. 2018. Faktor Sosial Dan Personal Yang Mempengaruhi Konsumen Membeli Barang Fashion Tiruan (Counterfeited Fashion Goods). Journal of Business Strategy and Execution, 8(1), 25-43.

Fathurrahman, Erfakhri & Saputri, M.E. 2019. Analyzing Factors That Motivate Buying Intention Of Imitation Products Of Vans Shoes In Indonesia. e-Proceeding of Management: Vol.6, No.3 Desember 2019 | Page 5929

Kotler, Philip dan A.B. Susanto. 2000. Manajemen Pemasaran di Indonesia. Buku 2. Penerbit Salemba Empat dan Pearson Education Asia Pte.Ltd. Jakarta.

Pembajakan di Indonesia. bincangmedia.wordpress.com 2010. diakses tanggal 4-7-2013 pada pukul 13:18 WIB

Sari, Risca Kurnia; Sudiro, A; dan Rochman, F. 2018. The Truth Behind The Decision of Consumers in Buying Counterfeit Cosmetics Product: A Qualitative Phenomenological Research. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, Vol. 15 No. 2. Hal. 108-122.

Sekaran, Uma. 2006. Metodologi Penelitian Untuk Bisnis. Edisi 4 Jilid 2.PenerbitSalemba Empat. Jakarta

Tommy, H. T. (2012). Pengaruh Faktor Sosial Dan Personal Terhadap Sikap Dan Niat Beli Konsumen Untuk Barang Fashion Palsu di Kota Denpasar Dan Kabupaten Badung (Doctoral dissertation, Thesis, Program Pascasarjana Universitas Udayana, Denpasar).

https://www.antaranews.com/berita/808745/warga-keluhkan-maraknya-peredaran-kosmetik-palsu-di-medsos diakses tanggal 20 November 2020

https://www.beacukai.go.id/berita/kosmetik-impor-via-barang-kiriman.html diakses tanggal 20 November 2020.

https://www.cnnindonesia.com/nasional/20201222144021-12-585222/bpom-sita-kosmetik-palsu-korea-dan-china-senilai-rp108m diakses tanggal 20 November 2020.

https://sains.kompas.com/read/2018/08/07/13404341/inilah-pengungkapan-kasus-kosmetik-palsu-dalam-5-tahun-terakhir?page=all diakses tanggal 20 November 2020

Published
2021-09-29
How to Cite
Utama, S., Sari, R., & Mahardhani, A. (2021). PRODUK KOSMETIK PALSU: MINAT PEMBELIAN BERDASARKAN PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 15(2), 191-199. https://doi.org/10.32815/jibeka.v15i2.377