ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM

Keywords: perceived product quality, perceived service quality, perceived experience quality, eWOM, intention to revisit

Abstract

This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and their framework is based on previous researchers who really focus on the level of return visits, so researchers add relationships that have not been previously studied and also with the hope of providing more varied and accurate results. The hope of this research in the future is aimed at increasing return visits to local coffee shops in Batam City, and is also expected to improve the local economy of entrepreneurs in the field, then also be able to provide answers to entrepreneurs to realize what are the concerns of consumers in determining the level of a return visit.

Author Biography

Edy Yulianto Putra, Universitas Internasional Batam

Best Regards,

Edy Yulianto Putra, S.M., M.M.

Management Program Study Office

Universitas Internasional Batam

Website: www.uib.ac.id
Jln. Gajah mada, Baloi, Sei-Ladi, Kepulauan Riau

Batam 29442, Telp: (0778) 7437111 Ext: 224 , Mobile: 081372100365

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Published
2020-08-08
How to Cite
Putra, E. (2020). ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 14(2), 133-145. https://doi.org/10.32812/jibeka.v14i2.202